by John Keller | Feb 3, 2014 | Fuel Price Management, Fuel Software, Industry News, Retail Fuel Margins
According to the OPIS US retail fuel margins data, January 2014 was much stronger than January 2013. And for many retailers, that may mean the difference between making money and losing money on fuels.
The average retail fuel margins for January this year were $0.172 per gallon compared to $0.148 per gallon last year, a difference of $.024 per gallon.
That may not seem like a big difference, but according to the 2014 NACS Fuels Report, on average, it costs a retailer about 12 to 16 cents to sell a gallon of gasoline. That means the difference between retail fuel margin averages in January this year and last year is the difference between profit and loss. Such is the life of the retail fuels manager: always dancing on that fuels margin razor’s edge between making money and losing money on the largest product category in the c-store industry.
The retail fuels business truly is a game of pennies, or even fractions of a penny. But in order to stay in business, it’s not just a game, it’s a war game, requiring the best possible toolsets and processes to squeeze every fraction of a cent out of every gallon, every day, at every store.
Don’t just take our word for it – listen to what NACS has to say: “Over the course of a year, retail profits (or even losses) on fuels can vary wildly. In some cases, a few great weeks can make up for an otherwise dreadful year — or vice versa.”
Does your retail fuels software allow you to quickly compare store and market performance to these national benchmarks? Does your retail fuels software allow you to quickly make adjustments to execute the optimized price at every store, at every location, every hour of every day? If it doesn’t, that’s OK, it simply means you’re not using PriceAdvantage. And if you’re not using PriceAdvantage, you’re not equipping yourself with the best technology available on the market. And that means you’re simply operating at a competitive disadvantage in this game of war.
by John Keller | Jan 28, 2014 | Customer News, Fuel Pricing Software, Fuel Pricing Technology, Fuel Software
The PriceAdvantage team is pleased to announce that J & H Oil has joined the PriceAdvantage family. J & H Oil is running PriceAdvantage in the cloud, a configuration that has become quite popular with our customers over the past 12 months. The cloud configuration, also known as “Software as a Service”, frees up company IT resources because the server maintenance responsibility rests with the PriceAdvantage team.
J & H Oil is a family owned and operated company running 36 company operated convenience stores in West Michigan. J & H Oil had a rigorous evaluation process for their fuels pricing solution, including a pilot of running PriceAdvantage in the real world. J & H Oil found PriceAdvantage to be the best way to improve the speed at which they collect competitor information, and to make sure all price changes are accurate. J & H Oil also found the SNAP Analytics in PriceAdvantage to be quite valuable, so they elected to include that in their implementation.
We at PriceAdvantage look forward to a strong and long-term partnership with J & H Oil – welcome to the family!
by John Keller | Jan 14, 2014 | Fuel Pricing Software, Fuel Pricing Technology, Fuel Software, PriceAdvantage
The PriceAdvantage team is pleased to announce the immediate availability of version 2013.3. This version is a result of numerous feature requests from our customers.
Here are a few highlights of this new release.
- Display competitor survey prices based on the most reliable source on a store by store basis. In some cases the store may reflect the most accurate competitor prices using OPIS alone, while in other cases it may be best to display both OPIS and PriceAdvantage survey prices side by side for validation. You decide which source is best for which store.
- The new Volume Correlation report shows the trend of fuel volumes and prices with a configurable set of non-fuel metric options imported from PDI. This report helps determine the market profile of each store and the elasticity between fuels and in-store merchandise product categories such as food.
- The new Margin Percentage report shows calculated price with fuel volumes, and margin as percentage of price. This allows you to see side by side margins expressed as both cents per gallon and percentage of price, bridging the gap between traditional fuel pricing teams focused on retail fuels, and marketing groups who typically focus on non-fuel product categories.
- PriceAdvantage Web has a new menu navigation system, as well as analysis views, scheduled price changes, and a map view showing all stores and all competitors.
PriceAdvantage customers can contact their sales representatives to discuss upgrade options. Work is already well underway for version 2014.1 – stay tuned for more exciting capabilities, developed in close partnership with all our customers. We couldn’t do it without you!
by John Keller | Jan 3, 2014 | Customer News, Fuel Price Management Solutions, Fuel Software, Industry News
The Savannah Morning News awarded The Parker Companies “Entrepreneur of the Year”. The award is based on criteria such as growth and success, as well as philanthropy and community involvement.
Greg Parker, CEO of Parker’s Convenience Stores, attributed the company’s success on the idea that they worship data, and that they use technology in a way that other companies don’t.
A significant part of the data and technology that Mr. Parker is referring is the Parker’s PriceAdvantage implementation that includes PDI, VeriFone POS, GasBuddy OpenStore, and Skyline electronic price signs. “I’m looking for every single gallon of gas I can sell,” he said. “There is no way I’m going to let a competitor get up on me. We’re going to be the low price leader.”
Parker’s plans to open their 35th store next month, with 17 more stores in the pipeline.
The PriceAdvantage team would like to congratulate Parker’s on their ongoing success and rapidly accumulating list of awards. We look forward to our ongoing close relationship and our mutual success.
by John Keller | Dec 30, 2013 | Customer News, Fuel Price Management Solutions, Fuel Pricing Software, Fuel Software
The PriceAdvantage team would like to congratulate Rutter’s for opening their 59th location. Rutter’s has been a long-time Skyline Products customer of both PriceAdvantage and Skyline electronic price signs.
Rutter’s started using PriceAdvantage as a pilot project in 2007, and seeing success there, they rolled out PriceAdvantage to all their stores in 2011. The Rutter’s implementation of PriceAdvantage is a complete closed loop fuel pricing software solution, including NCR Radiant POS systems, Skyline electronic gas price signs, and GasBuddy OpenStore.
Thank you Rutter’s for your great partnership, and congratulations to your successful launch of store #59.
by John Keller | Dec 13, 2013 | Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software
The PriceAdvantage team is excited to announce the successful implementation of Telapoint SmartReplenish with PriceAdvantage, where fuel volumes are pushed from SmartReplenish to PriceAdvantage, allowing fuel analysts to quickly adjust fuel pricing strategies based on near real-time fuel sales.
With access to near real-time fuel inventories, fuel managers are using PriceAdvantage to adjust pricing strategies mid-way through the day based on how many gallons have been sold through a milestone period in the day such as the morning commute. If volume sales for the day are low at the noon hour, the fuel manager may decide to adjust fuel prices lower to be more aggressive during the evening commute and recover the lost volumes. Or if sales are robust and inventories are low, the fuel manager may decide to raise prices in order to make sure there is enough inventory to meet demand until the next fuel delivery. Instead of waiting for fuel volume sales information to be updated the day following the close of business, this integration makes the information available the same day.
This integration comes at the specific request of several mutual customers of PriceAdvantage and SmartReplenish who need to optimize fuel prices more and more rapidly in response to the ever increasing volatility and pace at which things change in fuels price management. This integration is already in production at customer sites and is available immediately for any fuels business with both PriceAdvantage and SmartReplenish.
