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Price Gouging

The Governor of Massachusetts has directed state inspectors to intensify searches for fuel price gouging, according to the Boston Globe. Barbara Anthony, the Massachusetts undersecretary of consumer affairs and business regulation, said the state wants to make sure “no one’s even thinking about price-gouging.” Ms. Anthony has assigned more inspectors to audit gas stations.

The inspectors will also check for fuel price discrepancies between sign and pump, where signs are advertising a lower price.

From a fuel price management perspective, it’s critical for Massachusetts c-stores to make sure fuel price changes go through properly, pricing the sign in line with the pump, sign first when prices go up, pump first when prices go down. The PriceAdvantage fuel pricing software solution maintains the correct sequence for fuel price increases and decreases, in order to maintain legal pricing. The PriceAdvantage solution also provides a complete audit trail of retail store and competitor fuel prices, cost, and margin (both actual and replacement), on a daily basis. This makes it quick to respond to auditors who make accusations of fuel price gouging.

NACS Gas Price Briefing

NACS held a media briefing on gas prices and one of the highlights was their report on the average retail fuel mark-up thus far in 2012. For the past six years going back to 2006, the retail fuel mark-up as a percent of price was between 5.1% and 6.0%. So far in 2012, the retail fuel mark-up has been only 3.8%.

It’s a well known industry fact that as retail fuel prices increase, c-stores suffer from low retail fuel margins. The long suffering fuel price increases so far in 2012 have been rough on retail fuel margins across the US. Couple the low margins with the continued trend of lowering fuel volumes, and certainly the c-store retail fuel business is not for the faint of heart.

As the retail fuel business continues to be more and more competitive, expect to see continued consolidation, where those who have invested in fuel price management systems are the only ones who are able to survive.

US EIA Reporting

In the US Energy Information Administration “Today’s Gasoline Prices” report released today, unleaded fuel prices in the Rocky Mountain region rose $0.14 per gallon, the highest of any region in the country. In two weeks, that’s a $0.24 per gallon increase in fuel prices for the Rocky Mountains.

The next highest fuel price increase for the week was $0.12 per gallon in the Midwest. Third highest increase was $0.08 per gallon in the “West Coast less CA” region. Overall, the US average unleaded fuel price increased $0.07 to $3.793.

Rocky Mountain fuel prices continue as lowest in country

According to the latest US Energy Information Administration report, the Rocky Mountain fuel prices remain the lowest in the US, $0.37 lower than the next lowest region.

Average unleaded fuel prices in the Rocky Mountain region are at $3.097 while in the Midwest region, average unleaded fuel prices are $3.464. Average unleaded fuel prices in the West Coast region are at $3.896.

Ethanol fuel volumes drop after tax credit expires

Demand for ethanol fuel has dropped off dramatically since the tax credit expired earlier this year. The $.45 tax credit for ethanol fuel expired January 1, 2012.

In addition, an unfavorable currency exchange with Brazil has helped add to the overall ethanol fuel surpluses at plants across Iowa.

As demand wanes, and surpluses accrue, wholesale prices will have to adapt. We’ll keep an eye on the retail fuel pricing result. In the meantime, from a fuel price management perspective, expect lower ethanol fuel volume sales to be less than last year.

The Des Moines Register article reporting on the drop in ethanol fuel demand can be found here.

Fuel demand down 1.6% for the year

Today MasterCard reported that US fuel demand is down 1.6% for the year through December 23, 2011. Fuel volumes sold in the US fell for the 17th consecutive week year over year. Fuel demand over the previous four weeks was down 3.6% compared to 2010, the 40th consecutive drop in that measure.

From a fuel price management perspective, this means c-stores are competing for pieces of a shrinking pie. This hyper-competitive fuel market demands the best fuel pricing software systems to optimize fuel profits.