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- 08 Nov
In October 2013, PetrolPlaza recorded an interview with me to discuss the unveiling of the new PriceAdvantage “Margin Percentage” report. The full interview can be found here. This new report allows retail fuel managers to view retail fuel margins as […]
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- 16 Sep
When natural disasters strike
- Sep 16, 2013
- John Keller
- 0
Fifteen months ago I wrote an article about natural disasters and fuel price management because the city of our home office was experiencing terrible forest fires. Since then another major section of the Colorado Springs metropolitan area suffered a forest fire, […]
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- 28 Aug
According to AAA, there will be a 4.3% increase in Americans driving 50 miles or more from home this Labor Day holiday. That means between Thursday and Monday we can expect to see more travelers than any year since the […]
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- 28 Aug
The PriceAdvantage team would like to congratulate Parker’s on their grand opening of two new c-stores. These new stores bring the total Parker’s count to 32. Parker’s rolled out PriceAdvantage with an integration to GasBuddy OpenStore, their VeriFone POS system, and […]
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- 26 Aug
Everybody’s out there looking for pennies: Fuel customers are using mobile apps and will make challenging left turns for the promise of saving just a few pennies on a fill-up. Amid this, fuel retailers look for ways to wring a […]
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- 23 Jul
The PriceAdvantage team would like to welcome Vintners Distributors as the latest member of our partner family. Vintners Distributors selected the patented PriceAdvantage fuel price management solution to replace their third party fuels price management and optimization solution that is […]
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- 19 Jul
The ability to make one-click price changes at all retail fuels locations is critical when optimizing fuel prices because it reduces the potential for human keying errors, streamlines the overall fuel pricing process, and ensures maximum fuel profitability. Retail fuel […]
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- 12 Jul
The key to an effective fuel price management system is total integration between all channels which gives managers the ability to set optimal prices for each region with maximum ease. To enable this premium level of command and control, retail […]
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- 27 Jun
More and more we’re seeing PriceAdvantage customers adapt GasBuddy OpenStore as their digital marketing solution. First it was Rutter’s, then it was Parker’s, followed by Family Express. CST Brands, formerly Valero, is the fourth PriceAdvantage customer to use both PriceAdvantage […]
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- 02 May
Speed is one of the key components of pricing optimization, as reacting to market changes faster than competitors will always keep retail fuels managers ahead of the game. Tracking the pricing strategy of all local competition enables chains to meet […]
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