- 22 Mar
Congratulations to GasBuddy OpenStore for their new customer E-Z Mart
The PriceAdvantage team would like to congratulate the GasBuddy OpenStore team on their announcement of E-Z Mart becoming a customer. E-Z Mart is the latest c-store chain to recognize the importance of social media in the fuel price management process.
The PriceAdvantage and OpenStore teams recognized the importance of integrating social media into fuel price management several years ago, and started working together in late 2010. It was then that we began developing an integration that allowed PriceAdvantage to post the latest fuel price changes to OpenStore, and then in turn to the GasBuddy sites. Rutter’s was our crucial partner as we built out to the requirements, and the initial implementation was completed by Rutter’s in 2012. In 2013 Parker’s completed their combined implementation as well. And PriceAdvantage customer Valero is also pushing fuel prices to GasBuddy.
More and more we’re seeing the marketing department saddling up with the fuel pricing team, as both groups are recognizing the importance of making sure customers see the most recent and accurate fuel prices on the map, using OpenStore to broadcast marketing promotions, all to drive more traffic and fuel volumes to the store.