Valero Pushes Prices to OpenStore

  • Valero Pushes Prices to OpenStore

    Valero Corner Store extends gasoline pricing strategy to GasBuddy.

    Valero Corner Stores is the second PriceAdvantage customer to extend their gasoline pricing strategy to the web via GasBuddy OpenStore. Rutter’s Farm Stores is also using GasBuddy OpenStore to publish their gasoline pricing to the Web. Corner Store and Rutter’s locations now appear on their GasBuddy browser map with their gasoline prices, easy for consumers to find.

    Valero and Rutter’s recognizes that a key part of the fuel price optimization strategy is to not only push prices to the store POS, pumps and gas price signs, but to push it to the web as well. With the advent of smart phones and the plethora of gas price smart phone apps, travelers can now easily check the price of gasoline while on the go, and that means the fuel price optimization strategy must include marketing gasoline prices via virtual gas price signs on these apps.

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