by John Keller | Jun 11, 2014 | Fuel Price Management Solutions, Fuel Pricing Software, Fuel Pricing Technology, Fuel Software, Industry News
Shell Oil Company has added the NCR Radiant POS (RPOS) as a new option for Shell Branded Wholesalers. Shell retailers can now opt for a complete software, hardware and services solution from NCR to reduce costs and enhance customer service.
Shell branded wholesalers not only have a new choice to handle the everyday transactions inside the store and at the fuel pump, but also handle the demands of complex food service operations.
“Consumers have a variety of choices today when it comes to fueling and convenience,” said Eric Stecker, vice president and general manager, Petroleum and Convenience, NCR Retail. “We can now offer Shell branded wholesalers the RPOS solution, allowing them to add mobile, tablet, cloud, and food service solutions that can dramatically reduce wait times, increase customer satisfaction and increase efficiency of operations. NCR looks forward to helping Shell create an improved customer experience – one that separates their service from competitors.”
This is exciting news for PriceAdvantage because NCR Radiant has been a strong integration partner for many years. PriceAdvantage customers including Sheetz, Rutter’s, and Royal Farms have been executing their PriceAdvantage retail fuel price changes through the Radiant POS since 2007 with full confirmation feedback. Now that Shell Oil has added NCR Radiant to their list of available POS systems, we look forward to offering our solution to every Shell fuel retailer.
by John Keller | Jun 6, 2014 | Industry News, Retail Fuel Margins
The OPIS report today revealed that the average retail fuel margin across the US ticked up $0.006 per gallon this week to $0.171 per gallon. That moves the year to date average to $0.163 per gallon and the Q2 average to $0.169 per gallon. The six week average climbed for the sixth consecutive week to $0.190 per gallon.
This same day in 2013 the average retail fuel margin was $0.216 per gallon. But last year at this time, the average retail fuel margin dropped $0.06 per gallon the subsequent week to $0.152. If we can hold our retail fuel margins steady next week, we’ll be above last year for the first time in three weeks.
by John Keller | Jun 6, 2014 | Customer News, Fuel Pricing Software, Industry News
For the first time, a US company has won the International Convenience Retailer of the Year award – Rutter’s was named the winner by the National Association of Convenience Stores in London.
“We’ve been very fortunate to be recognized by both our customers as well as our industry peers as the best not only locally in our central Pennsylvania marketplace, but also nationally and now internationally,” said Rutter’s CEO, Scott Hartman, “when you consider the impressive companies that entered, we take great pride in winning such a prestigious award and it feels especially great to know that we’re the first chain to bring this recognition home to the U.S.”
We at PriceAdvantage couldn’t be more proud. We’ve been working with Rutter’s since 2007, and they have been a great partner. View a short video here to listen to Gabe Olives, vice chair of Conexxus and a member of the PriceAdvantage Customer Advisory Board, explain why Rutter’s selected PriceAdvantage.
This prestigious award recognizes technology leadership as part of their criteria, so it feels good to contribute to their success. Congratulations Rutter’s!
by John Keller | May 30, 2014 | Fuel Price Management Solutions, Fuel Pricing Software, Industry News, Retail Fuel Margins
May finished with a whimper as retail fuel margins dropped $0.023 per gallon according to the OPIS report released today. The average retail fuel margin across the US is now $0.165 per gallon, returning to the level last seen four weeks ago.
The year to date average is $0.162 while the Q2 average is $0.168 and the six week average is $0.185.
This equivalent week last year, retail fuel margins jumped $0.09 per gallon. With the drop this year and the increase last year, the current retail fuel margin now stands $0.053 per gallon below this time last year. That marks the first time since May 2 that retail fuel margins this year are below last year.
Now that the Memorial Day holiday is behind us, we settle into the strong and steady summer driving volumes. From a fuel price management perspective, that means careful monitoring of margins and using every trick of the trade to maximize and optimize so we can get the most of what this season has to offer. Often times that means making multiple price changes in a single day, especially when the store manager at the competitor across the street has gone home for the day and there is no one there to respond to your price changes. Thanks to the patented technology licensed exclusively to PriceAdvantage, rapid and frequent price changes are as easy as clicking a mouse and watching the magic happen.
by John Keller | May 29, 2014 | Fuel Price Optimization, Fuel Pricing Strategy, PriceAdvantage
Traffic patterns are typical most of the time. We build stores, sell stores and tear down/rebuild stores based on these typical traffic patterns. Traffic is important to us as we price fuel because we can take advantage of changes in traffic flows.
Seeing traffic changes is where we find extra pennies and gallons. Integrating Google Maps with our pricing process gives us the ability to have local eyes on traffic patterns caused by things like concerts, ball games, and road construction.
Take for example a scenario where a large employer on the Southeast side of town closes down. If you don’t live in the area, it may take six months before you learn that you are losing fuel volume to the one station across the street due to the traffic pattern changes. Because the local guy has known that the rush hour is no longer when the volumes are, he has moved up his price during the week still getting business from the locals without much of a volume hit given the reduced overall volume market size. Then he makes the most of the weekend traffic by pulling tourist traffic off the highway with a low price and a billboard sign.
With PriceAdvantage, we can be 600 miles away from a station and feel like a local by leveraging the traffic view. With Web traffic information at our fingertips we can see what’s happening right now, and immediately make pricing adjustments to leverage the patterns we see. In this way we can adjust pricing strategies for the short term, or make immediate pricing exceptions to strategies we have in place, and then execute those optimized prices to the street in time to take fullest advantage of what’s going on in the market right then and there.
