by John Keller | Jul 22, 2013 | Fuel Price Optimization, Fuel Pricing Strategy, Retail Fuel Margins
We’re seeing news stories all over the country, both nationally and on a local level, bracing US consumers for rising retail fuel prices in the coming weeks. The reasons given include unrest in Egypt, increased demand due to the summer season, and production disruptions in the US.
The source of the stories is consistently the American Automobile Association (AAA), which receives its pricing information from OPIS. The PriceAdvantage integration with OPIS allows PriceAdvantage customers to provide their latest pricing information to OPIS, and thus display the current gas prices on websites that receive pricing information from OPIS, including MSN Autos, Garmin, AAA, and MapQuest.
From a fuel management perspective, these news stories mean two things.
- If OPIS is correct, and wholesale prices continue to rise, fuel retailers are looking at more weeks with continued slim retail fuel margins. It will be a time period of holding on, waiting for the crest and fall of wholesale prices when retail prices can catch up, and retail margins can be restored.
- Consumers may not be happy with increased retail fuel prices, but at least they won’t be caught off guard. That means there will be opportunities for fuel retailers to adjust retail fuel margins and make up lost ground when wholesale fuel prices drop again.
In order to navigate these times of fluctuating retail fuel margins, analysts in the fuel management area need to maximize their investment and use of their fuel software to optimize fuel profits. Only the most sophisticated fuel software can provide the optimized balance between fuel margins and fuel volumes in times like these.
by John Keller | Jul 19, 2013 | Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy
The ability to make one-click price changes at all retail fuels locations is critical when optimizing fuel prices because it reduces the potential for human keying errors, streamlines the overall fuel pricing process, and ensures maximum fuel profitability. Retail fuel managers frequently face the frustration of not being able to react quickly enough to changing market conditions. Interference, be it from technology or the environment, can hold back price changes, and prevent the optimized prices from reaching the street. By the time the prices do change, it may be too late, as the competition has already leapfrogged to a new price based on newer market fluctuations.
A centralized process for managing fuel price changes to all locations removes the store manager from the loop and increases speed-to-the-street. Tracking and analyzing fuel prices can now be done by a fuel analyst at headquarters giving store managers more face time to interact with customers. By leveraging technology and improving traditional company processes, these overburdened store managers can be freed up to oversee tasks within the store, more effectively handle store operations, and provide better customer service.
The ability to automate fuel price changes at the POS, fuel pumps, and electronic price displays is one key differentiator between the patented PriceAdvantage SMART fuel pricing software solution and other solutions in the industry. The ability to immediately execute price changes within a region, location, or market means you have the right strategy prices in place at the right time to offset your competition. Traditional fuel pricing models relay fuel price changes gradually from one channel to another, allowing for interruptions, miscommunication, human error, and delay after delay. Removing store managers from the critical path eliminates these delays by creating a direct channel from pricing to implementation.
The patented PriceAdvantage SMART fuel price management solution provides analysis of the competitive landscape and a complete picture of the optimal prices in each market. Then fuel managers can use PriceAdvantage to automate the entire fuel price change execution process, including price change confirmation at the POS, sign and pumps, to maximize overall fuel profitability. PriceAdvantage provides a complete picture of the playing field, allowing fuel managers to attain true fuels price optimization day in and day out.
by John Keller | Jul 19, 2013 | Fuel Price Optimization, Industry News, Retail Fuel Margins
According to the latest OPIS report, the average retail fuel margins across the USA took a nosedive this week, dropping another $0.07 per gallon to the lowest levels since February of this year.
Current average US retail fuel margins now stand at $0.100 per gallon, which is $0.20 cents lower than just two weeks ago. Retail fuel margins haven’t been this low since February 22. Year to date averages are now at $0.177 per gallon while the average so far in Q2 stands at $0.136 per gallon. The six week average is $0.200 per gallon.
This is the margin drop we anticipated – when wholesale prices increase quickly, retail prices simply cannot keep up due to consumer behavior, and fuel margins decrease. Retailers will have to make the most of their fuel software to carefully balance their volumes and margins to optimize profits as wholesale prices will inevitably stabilize and then dip lower, providing the opportunity for fuel retailers to make up for lost margins in the coming months.
by John Keller | Jul 16, 2013 | Customer News
Skyline Products is proud to congratulate Stan Sheetz, president and CEO of long-time PriceAdvantage customer Sheetz Inc. for being inducted into the CS News Hall of Fame. The CS News Hall of Fame has been recognizing convenience store innovators and pioneers like Stan Sheetz since 1987. Sheetz operates over 450 stores and is included in the Fortune 100 list of private companies. Sheetz has also been named one of the best places to work in Pennsylvania, Ohio, Virginia and North Carolina.
Sheetz has been a PriceAdvantage customer since 2009. PriceAdvantage allows Sheetz to save over $140,000 each year and give their store managers an extra 50 hours of customer face time annually.
Stan Sheetz joins fellow PriceAdvantage customer Stewart Spinks of the Spinx Company in the CS News Hall of Fame.
by John Keller | Jul 13, 2013 | Fuel Price Optimization, Industry News, Retail Fuel Margins
OPIS reported this week that average retail fuel margins across the USA have fallen dramatically. The latest numbers reflect an average retail fuel margin of $0.171 per gallon which is a 40% drop since last week. The $0.131 per gallon decrease in average retail fuel margins is the largest drop in 52 weeks.
The year to date average retail fuel margin remains steady from last week at $0.180 per gallon and the six week average retail fuel margin dipped slightly to $0.219.
Current predictions are that retail fuel prices are going to increase in the coming weeks. That will put additional pressure on retail fuel margins, so I don’t expect the OPIS report next week to bring any good news for fuel retailers.
by Grant Garrison | Jul 12, 2013 | Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Software
The key to an effective fuel price management system is total integration between all channels which gives managers the ability to set optimal prices for each region with maximum ease. To enable this premium level of command and control, retail fuels companies need to follow several strategies for productive price management. As a quick reference guide, the fuel price management experts at PriceAdvantage have compiled a list of 4 strategies for fuel price command and control.
1. Mobile Integration
Relying on outdated technology to keep track of price changes is an unsustainable practice. It’s worth making an investment in new technology considering the degree of additional control and flexibility it provides. Mobile technology, such as Smartphones or tablets, allows fuel managers to enact immediate price changes from anywhere. Mobile integration ensures that fuel managers will receive automatic alerts when surveys are overdue, price changes are late, or whenever any channel interruptions occur. By integrating their fuel pricing software with mobile technology, fuel managers can save time and stay informed of competitor price moves.
2. Tracking with Technology
Using fuel pricing software to manage and optimize fuel pricing is straightforward when managers apply professional software. Technology can provide complex, actionable outputs from records on competitor pricing history, c-store price history, historical fuel costs, and fuel volume history and targets. It’s not enough to make sure software is accessible from anywhere. The right fuel pricing tool will also provide automated tracking for the entire delivery cycle. A fuel price management system should track each and every process from collection of surveys to price changes, showing users where opportunity losses are occurring, and increasing speed-to-the-street.
3. Forecasting trends
Forecasting trends in the fuel pricing market shouldn’t be based on hunches, but on precise economic models developed by industry experts. An efficient model should apply top-notch analytics based on historical fuel prices, and make an educated evaluation of arising patterns from this past competitive landscape. Forecast modeling places control in the hands of those who understand the data best.
4. Pricing Optimization
An integration of the three strategies listed above will lead to total fuel pricing optimization. Continual automated monitoring, notifications of service interruptions, technology integration, well-crafted pricing models and daily confirmation alerts are vital for an efficient fuel price management system. However, these tools become less effective if they do not allow the analyst to obtain results based on a selected period of time. Analysis and optimization economic models must provide results based on varying historical references in order to accommodate market changes caused by seasonal demographics, and varying competitor influences. Always apply the latest technological solutions, with total report customization control, to gain the greatest advantage over the competition.
These are four indispensable strategies available to managers for maximizing fuel pricing command and control. By incorporating this type of approach into your fuel operations and continually seeking new upgrades to internal processes, you can be certain that your fuel price management system is keeping you ahead of the competition.
by John Keller | Jul 5, 2013 | Fuel Pricing Strategy, Industry News, Retail Fuel Margins
According to OPIS, retail fuel margins across the USA are now at the highest average levels of the year.
For the third consecutive week, retail fuel margins increased, this time up $0.028 per gallon to an average of $0.302 per gallon. The increase this week bumped the year to date average retail fuel margin to $0.180 per gallon.
For the past six weeks, the average retail fuel margin stands at $0.227 per gallon.
Oil prices have been on the rise however, so it stands to reason that wholesale prices may soon inch up, putting pressure on retail fuel margins. From a fuel management perspective, it makes sense to use profits from these margins to invest in fuel software in order to keep a close watch on the changing market conditions, and optimize fuels prices to balance margins and volumes.
by John Keller | Jun 28, 2013 | Fuel Price Management, Industry News, Retail Fuel Margins
According to the latest OPIS report, retail fuel margins across the USA had a strong recovery this week, increasing $0.075 gallon to an average of $0.274 per gallon. Average retail fuel margins across the USA are now the highest of the year.
The year to date average retail fuel margin now stands at $0.177 per gallon, while the Q2 average retail fuel margin is $0.191 per gallon. The six week average jumped $0.025 per gallon to reach $0.197 per gallon. The month of June finished strong, with an average retail fuel margin of $0.210 per gallon.
From a fuel management perspective, these are critical benchmarks to use as a comparison for your own operations. When analyzing options for fuel management software systems, the question to ask is, “how difficult is it to access this information for my own comparisons?”. PriceAdvantage fuel software provides rich analytics to quickly slice and dice margin information for individual stores, markets, and the overall enterprise, out of the box, with no database expertise required.
by John Keller | Jun 27, 2013 | Customer News, Fuel Pricing Software, Fuel Software, Industry News, PriceAdvantage
More and more we’re seeing PriceAdvantage customers adapt GasBuddy OpenStore as their digital marketing solution. First it was Rutter’s, then it was Parker’s, followed by Family Express. CST Brands, formerly Valero, is the fourth PriceAdvantage customer to use both PriceAdvantage as their fuel software system for managing retail fuel prices, and GasBuddy OpenStore for digital marketing.
The synergy between the two solutions is powerful. When the fuel analyst pushes the optimized prices to the street, and the fuel price changes are completed at the POS, pumps and electronic price signs, the confirmation message is returned back to PriceAdvantage with a time and date stamp audit trail showing the exact time of completion.
Once the price changes are complete, PriceAdvantage through its integration automatically publishes the newest gas prices to GasBuddy OpenStore. From there the prices can be distributed to the various GasBuddy sites, making sure the latest and most accurate prices are on the GasBuddy map. This process also helps make sure every store appears on the GasBuddy map and doesn’t drop off due to a lack of price report updates.
PriceAdvantage offers a similar integration with OPIS, where upon completion and confirmation of the fuel price changes, PriceAdvantage publishes the latest price information to OPIS, from which the prices are distributed to the entire OPIS network including MapQuest, Garmin, and AAA.
Gas price signs have already moved from the old fashioned manual suction cup, to the electronic gas price sign, and are now adding the digital virtual sign seen on the Web. With PriceAdvantage and the integrations to GasBuddy OpenStore and OPIS, the price signs are current across every type, maximizing all marketing and branding efforts.
by John Keller | Jun 27, 2013 | Industry News
One of the biggest concerns of potential buyers of the electric vehicle is the inconvenience of refueling. Electric vehicle charging stations on the road today require an hour or so for a “top-off” recharge.
In their effort to move the electric vehicle recharging experience toward something consumers are more used to when refueling at a convenience store, Tesla is rolling out a network of Super Charger stations that can recharge their Super S vehicle 50% in 30 minutes. What’s even more compelling is that the refueling is free indefinitely for Tesla owners.
But Tesla this week has taken the refueling experience even further by announcing the availability of a 90 second battery swap alternative. The concept here is that the consumer can pay approximately $50 to have an assembly line type machine unscrew bolts that hold the current battery in place, remove the battery, drop in a replacement battery, and tighten the bolts to factory specifications. Not only is this less time than a traditional fill-up, but in many parts of the country it costs less than the current price of a fill-up.
There is one significant downside, however. Drivers who take the replacement battery will eventually have to return to the charging station to get their battery back, where they’ll have to pay for the replacement process again. So in that scenario, the battery swap costs twice what it originally seems. The other options are for the driver to pay for their battery to be shipped to their local service center, or to keep the replacement battery which may not have the same efficiency as their original.
So while barriers to entry still exist for the electric vehicle market, there is no doubt that the gap in convenience between traditional fuel fill-ups and electric charging fill-ups is closing.
