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Customer Advisory Board meets

Today was the kickoff meeting for another PriceAdvantage Customer Advisory Board. The purpose of the PriceAdvantage Customer Advisory Board meetings are to provide industry updates, as well as product feedback and direction to the PriceAdvantage team. The PriceAdvantage CAB helps to be the eyes and ears of what’s going on at the front lines of the c-store industry. On this advisory board we have the wisdom of these industry leaders:

  • Varish Goyal, President, Vintners Distributors
  • Kyle Lawrence, President, By-Lo Oil (Speedy Q)
  • Tom DiMercurio, CFO, Flyers
  • Karen Meyer, Fuel Pricing Manager, J&H Oil
  • Ben Stealy, Fuel Pricing Manager, Mapco
  • Tom Navarre, VP Petroleum Marketing & Logistics, Family Express

In our meeting today, each member provided an overview of their business and the strategies they use to compete. Then we discussed future product versions and specific features of PriceAdvantage as a team so everyone could weigh in on what’s important.

Customer collaboration is an integral part of how we do business here at PriceAdvantage. I look forward to our ongoing meetings with this group, and learning from their collective wisdom.

Welcome Get-n-Go to the family

The PriceAdvantage team would like to extend a warm welcome to Get-n-Go as our latest c-store customer to join the PriceAdvantage family. Get-n-Go is using PriceAdvantage to automate and accelerate fuel pricing at their 18 convenience stores throughout South Dakota.

Get-n-Go selected PriceAdvantage based on their confidence that the software will help them price fuel more confidently and quickly.

“We’ve had our eye on PriceAdvantage for quite some time,” stated Dave Vande Kamp, Get-n-Go’s Controller. “It was simply a matter of timing. We were operating on an older version of the Gilbarco POS, and once we upgraded we were able to easily take advantage of the PriceAdvantage pre-built integration. Now all of our critical pricing data is streamlined and I can price fuel faster with great confidence that I am making a sound decision.”

Get-n-Go is running PriceAdvantage as a SaaS solution to leverage the benefits of a cloud service model including the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits.

“The fact that I can price fuel from my phone is huge. I’m no longer tied to my desk and I have more time to focus on my other responsibilities,” stated Vande Kamp.

PriceAdvantage customers in the news: CST Brands opens new Texas store, donates to local high school band

PriceAdvantage customer CST Brands opened yet another store last week, this time in Humble Texas, which is in the Houston Metropolitan area.

As part of the opening ceremony, CST Brands presented a check for $5000 to the Humble High School Band, as a sign of commitment and appreciation to the community.

This year, CST Brands plans to build 30 brand new stores in the U.S., adding to its network of 1,046 stores throughout Texas, Louisiana, Arkansas, Oklahoma, New Mexico, Colorado, Wyoming, Arizona and California.

CST Brands selected PriceAdvantage as their fuel price management solution company-wide when they were still under the Valero umbrella in 2011. The full PriceAdvantage implementation was completed in 2012.

Read more about the opening ceremony here.

Retail fuel margins lower

The OPIS report today revealed the average retail fuel margin across the US dropped again this week, down $0.027 to $0.214 per gallon. The equivalent day in 2013 we had an average of $0.255. That makes the second consecutive week where retail fuel margins are lower than last year.

The year to date average is a solid $0.190 per gallon, and the six week average is $0.222 per gallon. The Q4 average in 2013 ended at $0.200 per gallon, so we’re starting the quarter above that number. However, 2013 began the fourth quarter at $0.255 so it lost $0.05 over the three month period. Let’s hope we can hold margins steady this year.

Retail fuel prices expected to drop

Brian Milne, Energy Editor for Schneider Electric, contributed another excellent update on Convenience Store Decisions today.

From a fuel price management perspective, the key takeaways are as follows:

  1. Brent crude oil dropped into the mid $90s bbl, below $100 bbl for the first time in over a year.
  2. West Texas Intermediate traded at $90.43, the lowest since May 2013.
  3. Retail fuel prices are likely to drop as much as $0.25 or more over the next 6-8 weeks.

We know that with the summer travelling season behind us, the annual seasonal trend should show us lower volumes from here through the end of the year. If Mr. Milne’s prediction holds true, and retail fuel margins increase as retail fuel prices drop, we’re heading into a season of strong retail fuel margins through Q4. In 2013, retail fuel margins hovered in the $0.188 to $0.191 range throughout the fourth quarter, and we didn’t see such margin increases. Hopefully 2014 will prove to be more profitable.

C-stores leveraging the cloud for fuel price management

There’s a great article on CNBC about how “mom and pop shops are flying to the cloud“, explaining how small businesses are now able to leverage cloud technology and bypass large infrastructure investments to level the playing field against much larger companies.

Nowhere are we seeing better examples of this than in the c-store industry, where c-store chains of 100 stores and under are using PriceAdvantage for fuel price management.

Back in early January of 2012, Parker’s was an early adapter of PriceAdvantage in the cloud, managing retail fuel pricing for their stores. Then it was Volta Oil in June of 2012 for their 60 stores, followed by Flyers Energy for all their locations in December, 2012. Then in 2013 it was five more c-store chains deploying PriceAdvantage in the cloud, including Kocolene, Family Express, Slidell Oil’s Purple Cow Stores, Vintners Distributors, and Sam’s Mart.

In 2014 we’ve added several more PriceAdvantage customers to our cloud environment, including Pic-n-Pac, Speedy Q Markets, J & H Oil, and Kwik Chek Food Stores.

Our cloud customers love that they can leave the infrastructure setup to the PriceAdvantage team, and have their fuel price management solution up and running so quickly. Upgrades to new versions are a snap as well, and require little to no IT resources on their end. And since all our cloud customers are using Rackspace servers, we can all trust that the data is safe and secure.

Gone are the days when only the largest companies can afford the investment required to install and maintain a robust fuel price management system. The cloud solution of PriceAdvantage with Rackspace makes it affordable to everyone.