by John Keller | Nov 7, 2011 | Industry News, Retail Fuel Margins
The US EIA today reported a third straight week of dropping retail fuel prices. Average fuel prices across the US dropped $.03 across the board for Regular, Midgrade and Premium this week. There were fuel price drops across every US EIA region, with the biggest price drop in the Midwest at $.05 this week. The US EIA report on a state basis showed only California had a price increase for Regular, with a $.01 rise to $3.85 this week.
The US average price for Regular has dropped $.05 per gallon from $3.47 on 10/17/11 to $3.42 today.
by John Keller | Nov 4, 2011 | Industry News, Retail Fuel Margins
Tesoro reported in their Q3 earnings report that retail fuel margins were down $.06 from the same three months in 2010. In 2011 the three months retail fuel margins were at $.16 compared to $.22 for the same period in 2011. For the nine months ended this period, retail fuel margins were at $.18 compared to $.22 from the same nine months in 2010.
The monthly fuel volume per store for these three months was 114,961 gallons. The total number of Tesoro c-stores for this three month period is 1186, up from 880 in 2010.
For the 376 company-operated stores, average fuel sales was 169,326 gallons per month.
According to NACS, the average US c-store sells 121,000 gallons of fuel per month annually. That means over the past three months, Tesoro company-owned stores sold about 40% more than the US national monthly average, while dealer stores sold about 26% less than the US national monthly average.
by John Keller | Nov 1, 2011 | Customer News, Fuel Pricing Software, PriceAdvantage
Valero Retail Holdings, Inc., Valero Energy Corporation’s network of company-owned stores, has selected PriceAdvantage Fuel Price Management Software to manage and control retail fuel pricing for their one thousand Corner Store locations.
Long known for innovation and leadership in the Retail Petroleum Marketing industry, the Valero Corner Store team created their own in-house pricing application over 10 years ago. That application is approaching a technology end-of-life for the database. “We have been very successful with our own home-grown fuel pricing software, but it is time for us to add new functionality. After evaluating all available market solutions, we were pleased to find PriceAdvantage,” said Brian Skillern, Director of Fuel Transportation.
PriceAdvantage Fuel Price Management Software is a highly specialized retail fuel pricing solution for the Convenience Store industry. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. It is this ability to change prices immediately at the Point of Sale, pumps and electronic price signs from the centralized headquarters location that makes the solution unique in the industry.
Aaron McHugh, Division Director says, “Valero is a best-in-class petroleum marketer, and we are excited to welcome Valero’s company-owned retail division as a customer and partner. Over the years we have assembled a team of software experts who are hyper-focused on creating easy-to-use and easy-to-deploy automated fuel pricing solutions. We are passionate about Fuel Pricing Software and we are pleased that Valero has recognized our system as the industry leading solution.”
Skyline Products, Inc. located in Colorado Springs, CO Skyline Products, Inc. has been delivering Enterprise class software solutions for over fifteen years. PriceAdvantage was birthed in 2005 in response to Retail Petroleum customer’s needs for remote price management from headquarters. In addition, Skyline Products, Inc. is involved in other vertical segments delivering both hardware and software solutions. Throughout America’s highways you will see both our Transportation (Intelligent Traffic Systems) and Petroleum (Electronic Gas Price Displays) solutions. Each industry is controlled with behind the scenes enterprise software solutions. For more information please visit www.skylineproducts.com or www.sellmoregas.com.
Valero Energy Corporation, through its subsidiaries, is an international manufacturer and marketer of transportation fuels, other petrochemical products and power. Valero subsidiaries employ approximately 21,000 people, and assets include 16 petroleum refineries with a combined throughput capacity of approximately 3 million barrels per day, 10 ethanol plants with a combined production capacity of 1.2 billion gallons per year, and a 50-megawatt wind farm. Approximately 6,800 retail and branded wholesale outlets carry the Valero, Diamond Shamrock, Shamrock and Beacon brands in the United States and the Caribbean; Ultramar in Canada; and Texaco in the United Kingdom and Ireland. Valero is a Fortune 500 company based in San Antonio. Please visit www.valero.com for more information.
by John Keller | Oct 27, 2011 | Fuel Price Management, Fuel Pricing Strategy, Industry News
The Ball State Daily News reported a recent fuel price war between two c-stores racing each other to the basement. A new Phillips 66 store kicked things off with a grand opening celebration and a fuel price of $3.19 for regular. The BP station across the street lowered their price by $.10. The war was on, and each c-store kept dropping their fuel price by $.10 increments back and forth before settling on $2.19. For a brief time, the BP station was priced as low $1.99. The lines of cars to enter the c-stores got so long the local police department had to be called in to direct traffic. By 2pm, the BP store raised its price back to $3.19.
This is a great example of what happens when a fuels pricing strategy goes haywire. Once fuel prices get to be so out of whack with the market, abnormal traffic patterns ensue. From a fuel price management perspective, lesson learned is there is no substitute for fuel pricing analysts to use wisdom when setting optimized fuel prices. There’s no such thing as an easy button – the market is too dynamic to allow automation to run amok and take the place of human wisdom.
by John Keller | Oct 26, 2011 | Customer News, Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization
CEFCO Convenience Stores has grown by approximately 60% this year. According to Brett Giesick, Chief Retail Officer quoted in today’s article in Convenience Store News, the reason why Fikes is able to grow so successfully is because of “having the right infrastructure.” Specificallly, Giesick cites their operations, marketing, and support teams for allowing CEFCO to achieve their planned growth.
The PriceAdvantage Fuels Price Management Solution is a key part of the infrastructure at CEFCO. Giesick and his team of Territory Managers use PriceAdvantage to carefully monitor the fuels volume sales of each store according to the latest daily import from PDI, compare it to fuels volume targets in a view with the latest competitor pricing trends, and from the same view send new fuel prices to each store. This allows CEFCO to execute fuel price changes according to their fuel price strategies in a fraction of the time it used to take with the fuel pricing solutions they had before PriceAdvantage.
True fuel price optimization can only be achieved through well executed fuel price strategies across the entire enterprise. And with PriceAdvantage, CEFCO is able to optimize their fuel prices, optimize fuel profits, and achieve their growth plans.
by John Keller | Oct 26, 2011 | Fuel Price Management, Industry News
According to an article from Cars.com and USA Today, the US Department of Transportation reports that travel on US roadways through August 2011 has reached the lowest levels since 2003. Specifically, travel in the month of August 2011 was down 1.7% from the same period in 2010, as low as August 2009 during the recession. Rural interstate travel decreased 2.7% while urban travel was down 0.5%. The Northeast region saw travel drop 2.2% in August, while in the West travel dropped 1.2%.
From a Fuel Price Management perspective, fuel pricing analysts need to be aware of this report as yet another data point indicating that the size of the fuels market is on the decline. That makes for more heated c-store competition for fewer fuel gallons sold, market conditions where only the strongest survive.
