by John Keller | Oct 26, 2011 | Customer News, Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization
CEFCO Convenience Stores has grown by approximately 60% this year. According to Brett Giesick, Chief Retail Officer quoted in today’s article in Convenience Store News, the reason why Fikes is able to grow so successfully is because of “having the right infrastructure.” Specificallly, Giesick cites their operations, marketing, and support teams for allowing CEFCO to achieve their planned growth.
The PriceAdvantage Fuels Price Management Solution is a key part of the infrastructure at CEFCO. Giesick and his team of Territory Managers use PriceAdvantage to carefully monitor the fuels volume sales of each store according to the latest daily import from PDI, compare it to fuels volume targets in a view with the latest competitor pricing trends, and from the same view send new fuel prices to each store. This allows CEFCO to execute fuel price changes according to their fuel price strategies in a fraction of the time it used to take with the fuel pricing solutions they had before PriceAdvantage.
True fuel price optimization can only be achieved through well executed fuel price strategies across the entire enterprise. And with PriceAdvantage, CEFCO is able to optimize their fuel prices, optimize fuel profits, and achieve their growth plans.
by John Keller | Oct 25, 2011 | Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Strategy
One of the components of fuel price management strategies is the public expectations of short term future trends in gas prices. Public expectations of gas prices are influenced by the most recent news articles. Today MSNBC.COM published an article setting expectations that gas prices will likely lower throughout the remaining months of the year. The article cites the US Energy Information Administration as saying gas prices should decrease through the beginning of the new year. Patrick DeHaan, Senior Petroleum Analyst at GasBuddy, is cited as saying he expects gas prices to possibly lower to $3.25 by the end of the year.
The article goes on to explain that fuel prices should lower due to decreased demand in the winter months, and the lower cost of winter fuel.
Obviously this article isn’t enough to base an entire fuel price management strategy on, but it is a key piece of information worthy of attention. Articles like these lead to drivers keeping an eye out for lower fuel prices, and to some degree asking what is taking so long for gas prices to lower.
by John Keller | Sep 28, 2011 | Fuel Price Management, Fuel Price Management Solutions, Fuel Pricing Software, Industry News
According to the latest MasterCard SpendingPulse report, U.S. gasoline consumption was down 2.7% compared to the previous year for the week ending September 23, 2011. For the four week average, demand was down 2.9% compared to the previous year. Demand was down 2% from the prior week. According to the report, that marks the 27th week in a row where demand has continued to fall.
The MasterCard report is based on sales transactions across 140,000 stations throughout the U.S.
From a fuel price management perspective, fuel analysts and fuel managers must use their fuel pricing software solutions to carefully monitor demand in each of their markets, and acknowledge that demand quite possibly is lower than previous years. Fuel analysts and managers mustn’t panic if they see demand trending downward, given the overall demand shifts across the nation as a whole.
by John Keller | Sep 26, 2011 | Fuel Price Management, Fuel Price Management Solutions, Fuel Pricing Strategy, Industry News
Convenience Store News reports that three New Jersey gas stations are being charged with illegal price changes after Hurricane Irene. The stations are accused of raising their fuel prices multiple times in one day which is illegal in the state of New Jersey, and could result in fines of $1500 each. The State Office of Weights and Measures also investigated the gas stations for raising prices more than 10%, what New Jersey calls price gouging.
Fuel Pricing solutions such as PriceAdvantage can help in situations like this in three ways:
- Keep control of fuel price changes at Headquarters. The Fuel Price Management solution PriceAdvantage can be configured to remove the Store Manager from the fuel price change process, and initiate all fuel price changes only at headquarters. This means no unauthorized fuel price changes starting at the store.
- Set price change thresholds. PriceAdvantage allows price changes to be kept below the set threshold, meaning a price change can never be more than the set percentage over the current price. In this case, if the threshold is set to 9%, any price change of more than 9% would be rejected as unauthorized.
- Reduce audit time. PriceAdvantage provides a series of reports making it easy to show auditors the price change history at each store. That means when an audit is inevitable, the time it takes to provide the needed information is reduced to minutes.
These New Jersey stores did not have PriceAdvantage in place, but if they had, their troubles would have likely been reduced, and possibly eliminated entirely.
The original NACS article is here.
by John Keller | Sep 22, 2011 | Fuel Price Management Solutions, Industry News, PriceAdvantage
Employee error led a c-store to sell Premium fuel at $2.65, which was $1 less than the correct price. The lost profits were caused by an employee entering the wrong price into the RaceWay fuel price management system. According to the News & Messenger, and insidenova.com, the Manassas Virginia Raceway station was unable to quantify exactly how much money RaceWay lost during the time of the incorrect price. But nearby competitors had the Premium fuel price at $3.68 and $3.71, more than $1 higher.
In the RaceWay fuel pricing process, corporate officials determine prices for the day and communicate those prices to the store managers. The store managers then manually enter the prices for each grade into the store computer. As an alternative to the RaceWay system, the PriceAdvantage Fuel Price Management solution provides a way to automatically set store prices based on what fuel analysts at the headquarters office determine is the optimized fuel prices for the day. By removing the store managers from the fuel pricing process, PriceAdvantage removes the chance for the kind of human error experienced by the RaceWay store.
The original news story may be found here.
by John Keller | Sep 21, 2011 | Customer News, Fuel Price Management Solutions, Fuel Price Optimization, Retail Fuel Margins
Rutter’s has been using PriceAdvantage as their fuel pricing solutions for four years. Rutter’s uses PriceAdvantage on a daily basis to analyze store volume and margin performance, along with competitor movement, to determine the optimized prices at each store. Then fuel managers initiate fuel price changes from their headquarters office. in conjunction with their Skyline electronic price signs and Radiant Point Of Sale systems, PriceAdvantage pushes the new prices to each store, and sends back a confirmation message to headquarters once the price change is complete at the POS, electronic price signs, and pumps.
As part of their upgrade to PriceAdvantage version 3.4, Rutter’s has extended their PriceAdvantage fuels solutions to GasBuddy OpenStore, allowing them to update the GasBuddy site with up-to-the-minute gas prices whenever the PriceAdvantage automated fuels pricing system confirms the price change as completed. With this GasBuddy integration, Rutter’s has essentially extended their retail fuel price marketing, allowing PriceAdvantage to command and control fuel prices beyond the physical electronic gas price signs, to virtual signs on the Web.
