by John Keller | May 28, 2020 | Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software, Industry News, PriceAdvantage
PriceAdvantage Releases New Integration with GasBuddy Business Pages, Giving Fuel Retailers More Control When Promoting Fuel Prices
Integration ensures more accurate fuel prices on GasBuddy, the app used by millions of drivers daily to decide where to fill up; update happens as often as every 15 minutes
Colorado Springs, Colo., May 28, 2020 — PriceAdvantage, a patented software solution that helps retailers optimize and manage fuel prices, then automatically execute and verify price changes to the POS, pumps, and price signs, announced today a new integration with GasBuddy Business Pages, the leading SaaS B2B platform for the retail fuel and convenience store industry. The integration provides PriceAdvantage and GasBuddy Business Pages customers more frequency and accuracy when communicating new prices to GasBuddy, the travel and navigation app that is used by more North American drivers to save money on gas.
This new integration ensures that consumers view the most recent and accurate fuel prices on GasBuddy by communicating a retailer’s current fuel prices as often as every fifteen minutes. It puts public-facing prices in the control of the retailer, rather than have them solely rely on crowd-sourced prices.
“This integration gives fuel retailers greater control over when and which commodities they update on the GasBuddy app,” shared John Keller, Division Director of PriceAdvantage. “It provides retailers 100% accuracy between what consumers see at the pump and what they view on the internet.”
GasBuddy Business Pages is an award-winning business solution suite for fuel brands and convenience store owners to manage all location listings across the digital landscape, promote store sites and amenities, and connect with customers.
“GasBuddy has the largest addressable audience of fuel and convenience store shoppers before they embark on their trip, so it’s essential that your fuel prices are accurate,” said Jordan Grossman, EVP of advertising sales at GasBuddy. “Our fuel and c-store partners will now have the power to confidently implement price changes to our platform, ensuring their prices are getting in front of drivers quickly.”
The integration is an enhancement feature of PriceAdvantage Version 2020.1, as PriceAdvantage and GasBuddy are decade-long partners in the fuel marketing world.
To request a free trial of PriceAdvantage software, visit www.priceadvantage.com/test-drive/. Learn more about GasBuddy business pages at https://www.gasbuddy.com/businesspages.
About PriceAdvantage
PriceAdvantage creates Software to Fuel Your Pricing StrategyTM. Our easy-to-use, highly configurable solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation – all in just minutes. PriceAdvantage is singularly focused on fuel pricing software and is a division of a privately held U.S. company, Skyline Products, which produces software solutions and thousands of American-made gas price and transportation signs annually. Learn more at www.PriceAdvantage.com.
About GasBuddy
For budget-minded drivers, GasBuddy is the travel and navigation app that is used by more North American drivers to save money on gas than any other. Unlike fuel retailer apps, as well as newer apps focused on fuel savings, GasBuddy covers 150,000+ gas stations in North America, giving drivers 27 ways to save on fuel. That’s why GasBuddy has been downloaded nearly 90 million times – more than any other travel and navigation app focused on gas savings. To learn more about GasBuddy, visit www.GasBuddy.com.
by John Keller | Apr 1, 2019 | Fuel Price Management, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software, Industry News
The PriceAdvantage team is excited to announce the general availability of PriceAdvantage version 2019.1. With this release, PriceAdvantage delivered multiple usability enhancements based on customer input, more robust strategies, and an integration to the Comdata truck stop POS. At the time of this post we have scheduled four customers to be upgraded, with many more scheduled to upgrade in the coming weeks.
This is our first major release of the year, and the second release in three months. The PriceAdvantage team uses Agile software development best practices to rapidly build and deliver iterative releases throughout the year, always staying in close contact with the latest needs of our customers.
Please contact your Account Representative, or anyone on our Support team, to learn more about this new release, to schedule a demonstration, and to arrange for an upgrade. Upgrades typically take less than one hour.
by John Keller | Mar 15, 2019 | Customer News, Fuel Pricing Strategy, Fuel Software, Industry News
We just finished a fantastic PriceAdvantage User Conference, where we were able to spend quality time with so many of our customers. The attendees loved the opportunity to see where the product is heading, and to provide direct feedback into what PriceAdvantage should become. They also said how much they enjoyed spending time with other like-minded retail fuel pricing folks who understand their world. They also enjoyed the time they spent interacting directly with our development team.
This is our third User Conference, and the attendees this year all told us they definitely want us to continue having these conferences.
The PriceAdvantage team gets so much out of these interactions, both in the group settings, and in the 1:1 sessions. There are always brilliant new ideas that come up, ideas that no one individual could come up with on their own.
We’re already looking forward to our 2020 User Conference!
by John Keller | Sep 17, 2018 | Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software, Industry News
The PriceAdvantage team is excited to announce the general availability of PriceAdvantage version 2018.3 on September 14. With this release, PriceAdvantage adds Retalix to our list of supported POS systems, and brings the total count of our out-of-the-box POS’s to 11. We have also included a long list of usability improvements, all of which directly came from customer feedback. At the time of this post we have scheduled seven customers to be upgraded, with many more scheduled to upgrade in the coming weeks.
This is our third major release this year, and also the third release in four months. The PriceAdvantage team uses Agile software development best practices to rapidly build and deliver iterative releases throughout the year, always staying in close contact with the latest needs of our customers.
Please contact your Account Representative, or anyone on our Support team, to learn more about this new release, to schedule a demonstration, and to arrange for an upgrade. Upgrades typically take less than one hour.
by John Keller | Jun 21, 2018 | Fuel Price Management, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Technology, Fuel Software, Industry News
The PriceAdvantage team is excited to announce the general availability of PriceAdvantage version 2018.2 on June 21. Once again, this new release includes enhanced capabilities to business strategies. There are also improvements to the maps user interface, and there is richer information about competitors. All the new features in this release came from customer feedback. At the time of this post we have scheduled seven customers to be upgraded, with many more scheduled to upgrade in July.
One of our customers recently told us, “We really enjoy working with you and your team on product improvements. You are delivering big time for us!”. Feedback like that is what motivates us even more.
This is our second major release this year, and also the second release in two months. The PriceAdvantage team uses Agile software development best practices to rapidly build and deliver iterative releases throughout the year, always staying in close contact with the latest needs of our customers.
Please contact your Account Representative, or anyone on our Support team, to learn more about this new release, to schedule a demonstration, and to arrange for an upgrade. Upgrades typically take an hour or less.
by John Keller | Nov 1, 2017 | Fuel Price Management, Fuel Pricing Software, Fuel Pricing Technology, Fuel Software, Industry News, Price Gouging
CSP reports that the Texas Attorney General has accused more than 100 fuel retailers of price gouging during the state of disaster declared for Hurricane Harvey. The Texas Deceptive Trade Practices Act (DTPA) prohibits anyone from taking advantage of a disaster declared by the governor and selling or leasing fuel or other necessities for “excessive or exorbitant prices”. The law authorizes the attorney general to sue offenders for price gouging and seek refunds for consumers, as well as to enforce civil penalties of up to $20,000 per violation. There are also extra fines of up to $250,000 for incidents involving a consumer who is 65 years or older.
Other states have similar laws:
- In Georgia, gas stations must charge the same price they did immediately before the state of emergency unless there’s “an increase in cost of the goods or services to the person selling the goods or services or an increase in the cost of transporting the goods or services into the area.”
- In West Virginia, according to the Attorney General, state law says “you take the date of the emergency declaration, go back 10 days, and whatever the price was then, you can raise it 10% before we get interested.”
- In Virginia, the law states that businesses can be charged with price gouging if they charge a price that is “unconscionable” when compared to the average price of the same product during the emergency declaration. The term “unconscionable” is not defined.
- In New Jersey, raising fuel prices multiple times in one day is illegal, and could result in fines of $1500 each. The State Office of Weights and Measures also investigates fuel retailers who raise prices more than 10%, what New Jersey calls price gouging.
Fuel Pricing solutions such as PriceAdvantage can help in situations like these in three ways:
- Keep control of fuel price changes at Headquarters. The Fuel Price Management solution PriceAdvantage can be configured to remove the Store Manager from the fuel price change process, and initiate all fuel price changes only at headquarters. This means no unauthorized fuel price changes starting at the store.
- Set price change thresholds. PriceAdvantage allows price changes to be kept below the set threshold, meaning a price change can never be more than the set percentage over the current price. In this case, if the threshold is set to 9%, any price change of more than 9% would be rejected as unauthorized.
- Reduce audit time. PriceAdvantage can shorten a fuels price audit from days spent tracking down stacks of spreadsheets, to a few minutes needed to run a built-in fuel pricing history report. The PriceAdvantage solution also provides a complete audit trail of retail site and competitor fuel prices, cost, and margin (both actual and replacement), on a daily basis. This makes it quick to respond to auditors who make accusations of fuel price gouging.
These are situations when a PriceAdvantage system pays for itself many times over.
