by John Keller | May 19, 2014 | Fuel Price Management, Fuel Pricing Software, Industry News
According to AAA, the number of Memorial Day vacationers driving 50 miles or more this year will increase 1.5% over last year to the second highest level since 2000. The report defines the Memorial Day travel period as Thursday, May 22 to Monday, May 26.
“As the economy continues to improve at a slow and steady pace consumer spending, disposable income, consumer confidence and the employment outlook are trending up which is welcomed news for the travel industry,” said Marshall L. Doney, AAA Chief Operating Officer.
There is a free AAA Mobile app for iPhone, iPad and Android where GPS navigation helps travelers map a route, find current gas prices and discounts, book a hotel, and access AAA roadside assistance. The gas prices displayed on the app are supplied by OPIS.
What does this mean from a fuel price management perspective? On a nationwide scale, fuel volumes should be higher than last year for the five day period of May 22 to May 26. If current retail fuel margin levels remain the same, the average retail fuel margin will be approximately $0.12 per gallon higher than last year over the Memorial Day weekend. That means we have the potential for significant profit improvements over last year for these five days.
It also means the savvy fuel retailer can make the most of this weekend by making sure the latest fuel prices are displayed on the gas price apps fed by OPIS and GasBuddy. PriceAdvantage customers such as Rutter’s and Parker’s will be using their integrations to make sure their prices are displayed prominently to the Memorial Day travelers.
by John Keller | May 16, 2014 | Fuel Pricing Strategy, Fuel Software, Industry News, Retail Fuel Margins
The OPIS report today showed the average retail fuel margin across the US improved for the fourth straight week, rising $0.037 per gallon to $0.248 per gallon.
The year to date average broke $0.16 per gallon for the first time since March 7, rising $0.005 to reach $0.161 per gallon. The quarter to date average broke $0.16 per gallon for the first time this quarter, hitting $0.166 per gallon. The six week average now sits at $0.168 per gallon, the highest level since February 21 of this year.
This week last year, the retail fuel margin average was $0.123 per gallon, a level where it remained the following week. That means the average retail fuel margin is now twice that of last year.
These are good times for the fuel retailer, where margins are gaining strength heading into Memorial Day weekend with its historical increase of volumes. But that doesn’t mean the fuel analyst can rest easy. There are still pennies to be gained and lost, and as volumes increase to peak levels during the upcoming vacation season, every strategic decision is amplified. You can’t manage what you can’t measure. Implementing a fuel price management solution like PriceAdvantage where you can quickly measure and analyze the wins and losses of the day, and then adjust strategies quickly, is critical to making the highest profits of the season.
by John Keller | May 16, 2014 | Fuel Pricing Strategy, Industry News
According to a recent NACS consumer survey of 1183 gasoline customers, more consumers are saying they’ll spend more money than otherwise expected this summer (25% of those surveyed) compared to less money than otherwise expected this summer (16% of those surveyed). In the midwest, 33% of consumers surveyed said they plan to spend more money than otherwise expected this summer, the highest percentage of any region in the US.
According to NACS, Americans are expected to average more than two summer vacation trips of at least two nights away from home, and the bulk of this travel will be by car. More than 8 in 10 consumers (84%) say that they will drive for a summer vacation.
In related news, CSNews reported that 2013 retail fuel volumes were up 1.6%.
From a fuel price management perspective, we can hope that the NACS consumer survey predictions hold true, and that retail fuel volumes will grow at least as much as they did in 2013.
by John Keller | May 16, 2014 | Customer News, Fuel Price Management, Fuel Software, Industry News
As reported by CSPnet.com, Flyers Energy made another acquisition, this time adding the commercial fueling, wholesale contracts and two convenience stores from Redding Oil Co., a fuel distributor based in northern California.
Flyers Energy is northern California’s largest fuel distributor, and continues to grow as it expands its operations throughout the Western United States.
Auburn, Calif.-based Flyers Energy franchises the Flyers fuel brand and distributes wholesale and branded retail fuel, commercial lubricants, renewable fuels and solar power in the United States. Flyers Energy is the largest member of Commercial Fueling Network and is also the marketer for more than 100 Chevron, Shell, Valero, and 76 branded stations. Flyers Energy offers commercial fueling at 230,000 retail gas stations nationwide with the Flyers Fleet Card.
Flyers Energy selected PriceAdvantage in 2012 to manage their fuel pricing process throughout their retail locations.
“PriceAdvantage allows us to automate our fuel pricing process while aligning our pricing strategy and improving communications across our network of sites,” said Tom DiMercurio, Director of Accounting at Flyers Energy. “Our goal is to leverage technology to reduce operating expenses and to provide a means of tracking the implementation of price changes through the whole process. PriceAdvantage is allowing us to accomplish both of these objectives.”
by John Keller | May 9, 2014 | Fuel Software, Industry News, PriceAdvantage, Retail Fuel Margins
The OPIS report today revealed that the average retail fuel margin across the US jumped by $0.056 per gallon this week. That’s the largest jump since January 10. That’s also the third consecutive weekly increase. The average retail fuel margin is now $0.211 per gallon, the highest of the year, and the first time above $0.20 per gallon in 2014.
The year to date average is $0.156 per gallon, while both the quarter to date and the last six week averages are $0.152 per gallon.
The average retail fuel margin last year at this time was $0.144, so we are now $0.067 per gallon above this week in 2013. This is the first week we’re above the comparable week in 2013 since February 21.
Last year at this time there were two more retail fuel margin drops, so hopefully we can keep up the trend we’re seeing this year and make up for all those weeks when we were below the margins of last year.
by John Keller | May 6, 2014 | Fuel Price Management, Fuel Software, Industry News, Retail Fuel Margins
According to an article in Convenience Store Decisions, for the first time since February, the average fuel price for regular gasoline across the US is expected to drop. The author of the article is Brian Milne, Energy Editor for Schneider Electric, and he attributes the prediction to sliding gasoline futures, a drop in secondary wholesale costs, refiners returning units to service after an extensive turnaround season, a higher run rate at U.S. refineries, a continued growth in domestic fuel supply amid the boom in shale oil, and new pipeline capacity to the Gulf Coast.
However, since the US Energy Department announced there will be federal regional gasoline reserves created near New York Harbor and in New England this year in response to the disruption caused by Superstorm Sandy, Mr. Milne wrote that gasoline prices will find “upside pricing support” this summer.
The full article can be found here.
What does it mean to fuel analysts if this prediction proves true? It means retail fuel relief for the first time since February, and an opportunity for fuel retailers to catch up on their retail fuel margins. It means fuels demand possibly beyond the typical seasonal increases we see each summer. And it means some reassurance that if we get hit with another superstorm this year, we’ll be able to make it through without the dramatic impact we saw with Superstorm Sandy in 2012.
