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PriceAdvantage customers in the news: CST Brands opens new Texas store, donates to local high school band

PriceAdvantage customer CST Brands opened yet another store last week, this time in Humble Texas, which is in the Houston Metropolitan area.

As part of the opening ceremony, CST Brands presented a check for $5000 to the Humble High School Band, as a sign of commitment and appreciation to the community.

This year, CST Brands plans to build 30 brand new stores in the U.S., adding to its network of 1,046 stores throughout Texas, Louisiana, Arkansas, Oklahoma, New Mexico, Colorado, Wyoming, Arizona and California.

CST Brands selected PriceAdvantage as their fuel price management solution company-wide when they were still under the Valero umbrella in 2011. The full PriceAdvantage implementation was completed in 2012.

Read more about the opening ceremony here.

Wall Street Journal reports big oil feels need to get smaller

According to the Wall Street Journal, four of the biggest oil companies are seeing lower profit margins and may be inclined to cut production.

These big four include Exxon, Shell, Chevron, and BP. Between the four, they are halting plans to expand, and selling off operations. Why? Because over the past twelve months, they averaged a 26% profit margin on their oil and gas sales, down 9% from ten years ago.

That’s what happens as the global cost of a barrel of crude goes through the steep decline we’ve seen this year. If these big four cut their output, it could result in a win for OPEC, which is betting that their strategy to keep up their output at current prices will apply enough pressure to force others to back down on their output as oil production becomes less profitable.

What does this mean from a fuel price management perspective? It means we may have hit a low point of wholesale prices, and that as retail prices continue to fall as retailers fight for business, margins will shrink as we finish off the year.

Retail fuel margins top $.30 per gallon for third consecutive week

The OPIS report today revealed an average retail fuel margin drop of $.057 per gallon across the US this week. But even with that steep decline, the average leveled off at $0.312 per gallon, an average margin that is the third highest retail fuel margin of the year, and $.063 higher than this week last year.

The third consecutive week of margins above $0.30 per gallon nudged the year to date margin average to $0.203 and the six week average to a whopping $0.300. The average margin for this quarter is is also above 30 cents, at $0.312 per gallon.

In 2013, retail fuel margin averages dropped $0.12 per gallon over the course of November before rebounding in early December. Even if that pattern were to repeat this year, which is unlikely given the cost of a barrel of crude continues to decline, the Q4 average would still be robust, possibly matching the Q3 average of $0.240 per gallon.

 

Retail fuel margins stay solid for third straight month and Q3 finishes strong

An article in CSPNet.com reported the latest C-Store Grab-N-Go research note by Raymond James & Associates shows retail fuel margins were strong in September, following record margins in July and August. September margins were the third-highest average for the month in the past 10 years.

For the entire third quarter, margins hit a record average, beating 2013 by 18%. Retail gasoline margins averaged between 20 and 29 cents per gallon in Q3. Diesel margins were up $0.12 per gallon, 60% higher than 2013.

The Raymond James research is based on following publically held c-store chains including Casey’s General Stores, The Pantry, Susser Petroleum Partners (Sunoco LP), Murphy USA, CST Brands and TravelCenters of America.

Fuel study predicts US diesel demand to peak in 2015

A new research study performed by PIRA Energy Group, commissioned by the Fuels Institute, concludes that while global demand for diesel fuel will continue to grow to 2030, the US demand for diesel will peak in 2015 and decrease from 2016 to 2030.

The research study, “An Assessment of the Diesel Fuel Market: Demand, Supply, Trade and Key Drivers”, concludes that US diesel fuel demand will decrease from 4 million barrels per day in mid 2015 to 3.5 million barrels per day in 2030, a decrease of 12.5%.

The demand for diesel fuel in the US light-duty vehicle fleet will triple in size as more diesel vehicles are on the road. But demand will be tempered by increased fuel mileage, hybrids, plug-in hybrids, and electric vehicles.

The demand for diesel fuel in the US heavy-duty vehicle segment will decrease, according to the report. Natural gas and improved fuel mileage will cause the decrease.

What does this mean from a fuel price management perspective? Based on your customer profile at each of your locations, you may see changes in demand for diesel at specific locations, higher in some, lower in others. There may be opportunities for product differentiation in locations where diesel is selling to more vehicles on the street and the competition doesn’t offer that fuel type. As other stores stop selling diesel, there may be opportunities for strong margins in areas where your store provides the only source of diesel. As always, it’s one more area to monitor volume sales and margins gained at individual locations, market segments, and the company as a whole.

Increasing rack prices may mean retail fuel prices have hit bottom

According to Lundberg Survey, Inc., unbranded rack prices are starting to rebound, and that means we may very well start to see the average retail fuel price start to bounce back up as well. Read more at CSP.net here.

The retail price of unleaded has fallen $.1818 over the past two weeks to $3.0759. That’s $0.65 per gallon lower than the peak price of 2014 on May 2, and the lowest price in four years.

If we see rack prices drop again, it will be because global supply continues its downward pressure. As always, eyes are on OPEC to see if they continue their recent strategy of strong sales at current competitive but profitable prices, ignoring requests from Venezuela to cut production levels so prices can increase to a level closer to what Venezuela needs to be profitable. The next OPEC meeting is November 26.

My guess is that prices settle at current levels, with perhaps a slight increase, until the OPEC meeting.