by John Keller | May 28, 2020 | Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software, Industry News, PriceAdvantage
PriceAdvantage Releases New Integration with GasBuddy Business Pages, Giving Fuel Retailers More Control When Promoting Fuel Prices
Integration ensures more accurate fuel prices on GasBuddy, the app used by millions of drivers daily to decide where to fill up; update happens as often as every 15 minutes
Colorado Springs, Colo., May 28, 2020 — PriceAdvantage, a patented software solution that helps retailers optimize and manage fuel prices, then automatically execute and verify price changes to the POS, pumps, and price signs, announced today a new integration with GasBuddy Business Pages, the leading SaaS B2B platform for the retail fuel and convenience store industry. The integration provides PriceAdvantage and GasBuddy Business Pages customers more frequency and accuracy when communicating new prices to GasBuddy, the travel and navigation app that is used by more North American drivers to save money on gas.
This new integration ensures that consumers view the most recent and accurate fuel prices on GasBuddy by communicating a retailer’s current fuel prices as often as every fifteen minutes. It puts public-facing prices in the control of the retailer, rather than have them solely rely on crowd-sourced prices.
“This integration gives fuel retailers greater control over when and which commodities they update on the GasBuddy app,” shared John Keller, Division Director of PriceAdvantage. “It provides retailers 100% accuracy between what consumers see at the pump and what they view on the internet.”
GasBuddy Business Pages is an award-winning business solution suite for fuel brands and convenience store owners to manage all location listings across the digital landscape, promote store sites and amenities, and connect with customers.
“GasBuddy has the largest addressable audience of fuel and convenience store shoppers before they embark on their trip, so it’s essential that your fuel prices are accurate,” said Jordan Grossman, EVP of advertising sales at GasBuddy. “Our fuel and c-store partners will now have the power to confidently implement price changes to our platform, ensuring their prices are getting in front of drivers quickly.”
The integration is an enhancement feature of PriceAdvantage Version 2020.1, as PriceAdvantage and GasBuddy are decade-long partners in the fuel marketing world.
To request a free trial of PriceAdvantage software, visit www.priceadvantage.com/test-drive/. Learn more about GasBuddy business pages at https://www.gasbuddy.com/businesspages.
About PriceAdvantage
PriceAdvantage creates Software to Fuel Your Pricing StrategyTM. Our easy-to-use, highly configurable solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation – all in just minutes. PriceAdvantage is singularly focused on fuel pricing software and is a division of a privately held U.S. company, Skyline Products, which produces software solutions and thousands of American-made gas price and transportation signs annually. Learn more at www.PriceAdvantage.com.
About GasBuddy
For budget-minded drivers, GasBuddy is the travel and navigation app that is used by more North American drivers to save money on gas than any other. Unlike fuel retailer apps, as well as newer apps focused on fuel savings, GasBuddy covers 150,000+ gas stations in North America, giving drivers 27 ways to save on fuel. That’s why GasBuddy has been downloaded nearly 90 million times – more than any other travel and navigation app focused on gas savings. To learn more about GasBuddy, visit www.GasBuddy.com.
by John Keller | Apr 1, 2019 | Fuel Price Management, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software, Industry News
The PriceAdvantage team is excited to announce the general availability of PriceAdvantage version 2019.1. With this release, PriceAdvantage delivered multiple usability enhancements based on customer input, more robust strategies, and an integration to the Comdata truck stop POS. At the time of this post we have scheduled four customers to be upgraded, with many more scheduled to upgrade in the coming weeks.
This is our first major release of the year, and the second release in three months. The PriceAdvantage team uses Agile software development best practices to rapidly build and deliver iterative releases throughout the year, always staying in close contact with the latest needs of our customers.
Please contact your Account Representative, or anyone on our Support team, to learn more about this new release, to schedule a demonstration, and to arrange for an upgrade. Upgrades typically take less than one hour.
by John Keller | Mar 15, 2019 | Customer News, Fuel Pricing Strategy, Fuel Software, Industry News
We just finished a fantastic PriceAdvantage User Conference, where we were able to spend quality time with so many of our customers. The attendees loved the opportunity to see where the product is heading, and to provide direct feedback into what PriceAdvantage should become. They also said how much they enjoyed spending time with other like-minded retail fuel pricing folks who understand their world. They also enjoyed the time they spent interacting directly with our development team.
This is our third User Conference, and the attendees this year all told us they definitely want us to continue having these conferences.
The PriceAdvantage team gets so much out of these interactions, both in the group settings, and in the 1:1 sessions. There are always brilliant new ideas that come up, ideas that no one individual could come up with on their own.
We’re already looking forward to our 2020 User Conference!
by John Keller | Sep 17, 2018 | Fuel Price Management, Fuel Price Management Solutions, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software, Industry News
The PriceAdvantage team is excited to announce the general availability of PriceAdvantage version 2018.3 on September 14. With this release, PriceAdvantage adds Retalix to our list of supported POS systems, and brings the total count of our out-of-the-box POS’s to 11. We have also included a long list of usability improvements, all of which directly came from customer feedback. At the time of this post we have scheduled seven customers to be upgraded, with many more scheduled to upgrade in the coming weeks.
This is our third major release this year, and also the third release in four months. The PriceAdvantage team uses Agile software development best practices to rapidly build and deliver iterative releases throughout the year, always staying in close contact with the latest needs of our customers.
Please contact your Account Representative, or anyone on our Support team, to learn more about this new release, to schedule a demonstration, and to arrange for an upgrade. Upgrades typically take less than one hour.
by John Keller | Apr 7, 2017 | Customer News, Fuel Price Management, Fuel Price Optimization, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software, Industry News
CSP Magazine in their April 2017 issue recognized nine PriceAdvantage customers in the inaugural CSP “Fuels 50” list, with five PriceAdvantage customers in the top 15. The Fuels 50 spotlights the most effective fuel brands, and calls the retailers on the list “the magicians of the fueling industry”.
The Fuels 50 ranks fuel brands with 15 or more stores by market efficiency, which is defined as market share divided by outlet share. Here are the PriceAdvantage customers who made the list, along with their ranking:
Sheetz #4
Royal Farms #7
Maverik #8
Spinx #10
Rutter’s #13
Parker’s #22
Family Express #32
CEFCO #37
High’s Dairy #38
The PriceAdvantage team is proud to offer our customers the retail fuel pricing solution they need to be fueling industry magicians!
by John Keller | Dec 15, 2016 | Customer News, Fuel Price Management Solutions, Fuel Pricing Software, Fuel Pricing Strategy, Fuel Pricing Technology, Fuel Software
The PriceAdvantage team would like to welcome Mountain Express as our newest customer and partner. Mountain Express operates in a commission model, as a wholesale distributor. The company will utilize PriceAdvantage to streamline and automate site-specific fuel pricing strategies for 70 commission sites throughout the United States.
Mountain Express selected PriceAdvantage based on the software’s ability to consolidate critical market data, such as OPIS data feeds and wholesale replacement costs, to help optimize fuel prices then push those prices to the store point-of-sale system, price signs, and pumps and then finally verify that those price changes were made. Removal of store staff from the pricing process makes Mountain Express attractive to retailers who are interested in the commission model and will help fuel the chain’s future growth.
“Our business model is very attractive to retailers interested in converting to commission sites. By automating fuel pricing from our headquarters to each store site, we alleviate store personnel from the time-consuming task of conducting competitor surveys and posting daily prices,” shared Ali Husain, Mountain Express COO. “Additionally, PriceAdvantage allows us to utilize our own algorithm and pricing strategies to establish competitive prices that will attract customers, give them choices, entice them to loyalty programs and deliver a first class consumer experience – as well as help us maximize fuel volumes and profitability.”
