PriceAdvantage - Logo

Rutter’s Farm Stores Begins PriceAdvantage rollout

After completing their pilot program, Rutter’s Farm Stores is now beginning their full rollout of the PriceAdvantage fuel pricing solution to all their stores. This project includes an integration to their Radiant POS system, as well as to their Skyline signs. The pilot program of their five stores has proven successful at improving their speed to the street when implementing fuel price changes, and at giving them complete command and control over their fuel price management.

Valero Retail Fuel Margins Hit $.14 in 2010

Valero Energy Corporation announced in their financial results for 2010 that US retail fuel margins for the year were $.140 per gallon, higher than 2009 by $.014. Retail fuel margins for Q4 were at $.086 per gallon, lower by $.026 per gallon than last year’s Q4.

Across their 990 company-operated sites in the US, Valero sold 154,699 gallons per store per month, less than 2009 by just 3132 gallons per month.

Valero is one of the largest retail operators with approximately 5,800 retail and branded wholesale outlets in the United States, Canada and the Caribbean under the Valero, Diamond Shamrock, Shamrock, Ultramar and Beacon brands. Based in San Antonio, Valero is a Fortune 500 company with approximately 20,000 employees.

Read the entire financial report here.

Royal Farms Completes PriceAdvantage implementation at 95th Store

Royal Farms is now using PriceAdvantage as their exclusive fuel price management solution at all 95 stores. With PriceAdvantage, Royal Farms has fully automated their fuel price management system, giving them complete command and control over the Skyline electronic price sign, POS, and pump for all retail fuel price changes. Fuel price optimization now happens in minutes, as Royal Farms headquarters sends the price of the day each morning via PriceAdvantage, and receives a confirmation date and time stamp when the price change is complete.

CEFCO Convenience Stores Completes 124 Store Roll-out of PriceAdvantage In Under 3 Months

CEFCO C-Stores has completed their rollout of PriceAdvantage to 100% of their stores as of September 10, 2010. CEFCO is now using PriceAdvantage fuel pricing software to optimize fuel prices at each of their 124 stores throughout Texas, Alabama and Mississippi. Total time for the rollout with field training was under three months, including configuration to automatically push prices from Headquarters to stores which use the VeriFone POS. Next up for CEFCO is configuring PriceAdvantage to automatically push prices to those stores which use the Gilbarco Passport POS.

Casey’s Quarterly Results Provide Retail Fuel Price Management Data Point

Convenience Store News reported Casey’s General Stores fiscal year 2011 first quarter results. Included in these results are interesting benchmarks for fuel price management comparisons:

  1. Total gallons sold was 358.6 million gallons, up 6.8 percent
  2. Average retail fuel margin was 16.4 cents per gallon
  3. Fuel gross profit was $58.9 million, 11% higher than the same period a year ago
  4. Same-store fuel gallons sold was up 1.5 percent

How do your fuel price management results compare to Casey’s?