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Welcome, Davis Oil

The PriceAdvantage team would like to welcome Davis Oil C-Stores as our newest customer and partner. Davis Oil elected to implement the PriceAdvantage cloud offering for their 19 stores in West Michigan.

The Davis Oil C-Stores fuel pricing solution includes an integration with their PDI Enterprise system, their Radiant and Wayne Nuclues POS systems, and OPIS Radius Reports. PriceAdvantage reports and analysis views, along with the POS integrations, allow the fuel team to make the best pricing decisions, and execute price changes to the street quickly and with confidence.

Welcome Davis Oil C-Stores!

CSP Magazine recognizes nine PriceAdvantage customers

CSP Magazine in their April 2017 issue recognized nine PriceAdvantage customers in the inaugural CSP “Fuels 50” list, with five PriceAdvantage customers in the top 15. The Fuels 50 spotlights the most effective fuel brands, and calls the retailers on the list “the magicians of the fueling industry”.

The Fuels 50 ranks fuel brands with 15 or more stores by market efficiency, which is defined as market share divided by outlet share. Here are the PriceAdvantage customers who made the list, along with their ranking:

Sheetz #4
Royal Farms #7
Maverik #8
Spinx #10
Rutter’s #13
Parker’s #22
Family Express #32
CEFCO #37
High’s Dairy #38

The PriceAdvantage team is proud to offer our customers the retail fuel pricing solution they need to be fueling industry magicians!

Welcome, Euro Garages

The PriceAdvantage team would like to welcome Euro Garages as our newest customer and partner. Euro Garages is executing their fuel pricing strategies and eliminating manual fuel price processes among their expanding portfolio of 341 sites located throughout mainland UK.

PriceAdvantage is fully integrated with the Oracle EPOS in use at Euro Garages – allowing Euro Garages to establish new fuel prices and push those prices to the Electronic POS, price signs, and pumps with just one click. This automation removes the tedious process of having staff manually update price signs. In addition, PriceAdvantage provides deep analytics and robust reports – allowing EG to see daily fuel volumes as well as correlations between in-store sales and fuel volumes sold.

PriceAdvantage is providing a superior level of customer support to Euro Garages through a strategic alliance with TLM Technology Group of Bedford. The TLM world-class support services include unrivaled service response times from an expert team of dedicated support staff based at their 4000 square foot U.K. Support Hub.

Welcome, Par Pacific

The PriceAdvantage team would like to welcome Par Pacific Holdings as our newest customer and partner. The company will use PriceAdvantage to determine optimal prices and execute faster price changes among their 80+ stores in Hawaii.

Par Pacific will use the PriceAdvantage cloud offering to automatically send price changes when specific strategy business rules fall within specified market conditions. PriceAdvantage then notifies the fuel team of market anomalies that require review. PriceAdvantage reports and analysis views, along with the integration to PDI and OPIS, allow the fuel team to make the best pricing decisions in this manage-by-exception based model.

“Speed and accuracy are critical when pricing fuel,” shared Jim Yates, President of Par Hawaii. “PriceAdvantage gives us both by removing so many of the manual processes that tend to either delay prices changes or cause pricing errors. Quite simply, it gives our fuel pricing team a new level of confidence and it provides our executive team with robust store performance reports.”

Welcome Par Pacific!

Welcome, Rally Stores

The PriceAdvantage team would like to welcome Risser Oil (Rally Stores) as our newest customer and partner. The company will use PriceAdvantage to consolidate competitor pricing data and rapidly execute pricing strategies
for 54 company-owned and commission sites throughout central Florida.

Rather than rely on store personnel to submit competitor surveys, PriceAdvantage imports OPIS reports
to provide Risser Oil an up-to-date and reliable view of current street prices. Risser can easily reference
competitor prices along with historical store performance to make more informed pricing decisions.
Risser then utilizes the notifications component of PriceAdvantage to quickly send new prices to stores via text or email.

Said Craig Sparks, Risser Oil CIO: “First, PriceAdvantage allows us to easily create store-specific pricing strategies. We then utilize the automatic OPIS data feeds and historical data to make better pricing decisions. The
added bonus is that we can do all this from our mobile phones. Not being tied to our desks is a huge
benefit.”

In addition to overseeing the PriceAdvantage success at Risser Oil, Craig Sparks also serves on the PriceAdvantage Customer Advisory Board.

Welcome, Mountain Express

The PriceAdvantage team would like to welcome Mountain Express as our newest customer and partner. Mountain Express operates in a commission model, as a wholesale distributor. The company will utilize PriceAdvantage to streamline and automate site-specific fuel pricing strategies for 70 commission sites throughout the United States.

Mountain Express selected PriceAdvantage based on the software’s ability to consolidate critical market data, such as OPIS data feeds and wholesale replacement costs, to help optimize fuel prices then push those prices to the store point-of-sale system, price signs, and pumps and then finally verify that those price changes were made. Removal of store staff from the pricing process makes Mountain Express attractive to retailers who are interested in the commission model and will help fuel the chain’s future growth.

“Our business model is very attractive to retailers interested in converting to commission sites. By automating fuel pricing from our headquarters to each store site, we alleviate store personnel from the time-consuming task of conducting competitor surveys and posting daily prices,” shared Ali Husain, Mountain Express COO. “Additionally, PriceAdvantage allows us to utilize our own algorithm and pricing strategies to establish competitive prices that will attract customers, give them choices, entice them to loyalty programs and deliver a first class consumer experience – as well as help us maximize fuel volumes and profitability.”