Pinnacle Summit provides great introduction to new PriceAdvantage integration

  • Pinnacle Summit provides great introduction to new PriceAdvantage integration

    The Pinnacle Summit 2014 event in Dallas this week provided the perfect venue for Pinnacle customers to learn more about the upcoming multi-faceted PriceAdvantage integration. Response to the integration announcement was overwhelmingly positive.

    The Pinnacle integration is scheduled for release in Q4 of this year and includes the following elements:

    1. Pinnacle Palm POS: PriceAdvantage price changes can be executed at the Palm POS. This is now the sixth POS system that works with PriceAdvantage.
    2. Pinnacle Palm POS: PriceAdvantage receives periodic volume feeds from the Pinnacle tank monitor web service to allow fuel analysts to see fuel sales in near-realtime and make adjustments to fuel pricing strategies throughout the day; get aggressive with margins to make up lost volumes from the morning so as to regain those volumes during the evening commute; leave prices alone if volumes remain strong despite competitive market moves downward.
    3. Pinnacle Manager Workstation: PriceAdvantage collects fuel and merchandise sales by store for performance reporting to understand customer profiles and market trends in consumer behavior. These kinds of reports can help understand whether or not, and to what degree, fuel sales impact in-store sales.

    The folks at Pinnacle are working closely with the PriceAdvantage team, and the upcoming solution promises to be very powerful.

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