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- 23 May
PriceAdvantage customer in the news: Parker’s CEO Greg Parker offers entrepreneurship tips
Greg Parker, CEO of PriceAdvantage customer Parker’s, presented some entrepreneurship tips when he gave the keynote speech at the Hilton Head Island-Bluffton Chamber of Commerce’s Small Business Awards Luncheon yesterday.
According to Convenience Store Decisions, among his list of tips were two that directly related to PriceAdvantage fuel pricing software.
1) Create a Dashboard for Success. The Parker Cos. “worship data,” he explained. “We believe that success doesn’t just happen. When you make success measurable, you make it achievable.”
- PriceAdvantage provides Parker’s fuel analysts with SNAP Analytics that allows each store to be successful from both a fuel volume and margin perspective. PriceAdvantage is a critical part of enabling Parker’s to achieve their success.
2) Parker’s embraces technology. The company uses technology “to deliver the ultimate customer experience,” said Parker, and it is a critical tool to maximize sales and create a sense of community around the company’s brands.
- The Parker’s PriceAdvantage fuel pricing software solution includes a complete closed loop price changing process between PriceAdvantage, VeriFone Sapphire POS, Skyline electronic price signs, and GasBuddy OpenStore. Through this integrated process, every price change is automated and can be managed from headquarters, even to the point of seamlessly updating GasBuddy with the latest Parker’s pricing.
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