- 08 Apr
Welcome Kwik Chek to the PriceAdvantage family
The PriceAdvantage team would like to extend a warm family welcome to Kwik Chek / McCraw Oil, our latest partner and customer. Kwik Chek and McCraw Oil are based in Bonham, Texas, northeast of Dallas, and have locations throughout Texas and Oklahoma.
Kevin Smartt, CEO of Kwik Chek and Bill Wilson, President of McCraw Oil were looking for a fuel pricing solution that could find additional margins and efficiencies in their business. Smartt and Wilson needed a tool to reduce the time it takes to get data from the stores and then quickly turn around a price change to their Gilbarco and VeriFone POS systems. After months of evaluating various solutions, they decided that PriceAdvantage SMART Fuel Pricing was the best in class. They found that PriceAdvantage not only automated this process but also provided the price change confirmation feedback that was critical.
“We selected PriceAdvantage because their team understands our business needs and ultimately provides the best out-of-the-box solution giving us optimal fuel pricing control and management,” said Smartt.
“With our dealer locations we were experiencing delays in getting our pricing strategies implemented in a timely manner. PriceAdvantage allows us to be proactive to market changes, and gives us the pricing accountability and efficiency we need. This will allow us to capture additional profit for both our dealers and for McCraw Oil,” said Wilson. “We’re excited to begin the roll-out and look forward to a quick implementation.”
This implementation also includes the PriceAdvantage integration with PDI Enterprise.
Kwik Chek CEO Kevin Smartt is a member of the NACS Board of Directors, also serving on the NACS Research Committee along with Edward Holmes of Holmes Oil Company, Varish Goyal of Vintners Distributors, and Joseph Sheetz of Sheetz Inc., all of whom are PriceAdvantage customers.
Welcome Kwik Chek and McCraw Oil – we look forward to our mutual ongoing success together!