Valero Selects PriceAdvantage

  • Valero Selects PriceAdvantage

    Valero Retail Holdings, Inc., Valero Energy Corporation’s network of company-owned stores, has selected PriceAdvantage Fuel Price Management Software to manage and control retail fuel pricing for their one thousand Corner Store locations.

    Long known for innovation and leadership in the Retail Petroleum Marketing industry, the Valero Corner Store team created their own in-house pricing application over 10 years ago. That application is approaching a technology end-of-life for the database. “We have been very successful with our own home-grown fuel pricing software, but it is time for us to add new functionality. After evaluating all available market solutions, we were pleased to find PriceAdvantage,” said Brian Skillern, Director of Fuel Transportation.

    PriceAdvantage Fuel Price Management Software is a highly specialized retail fuel pricing solution for the Convenience Store industry. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. It is this ability to change prices immediately at the Point of Sale, pumps and electronic price signs from the centralized headquarters location that makes the solution unique in the industry.

    Aaron McHugh, Division Director says, “Valero is a best-in-class petroleum marketer, and we are excited to welcome Valero’s company-owned retail division as a customer and partner. Over the years we have assembled a team of software experts who are hyper-focused on creating easy-to-use and easy-to-deploy automated fuel pricing solutions. We are passionate about Fuel Pricing Software and we are pleased that Valero has recognized our system as the industry leading solution.”

    Skyline Products, Inc. located in Colorado Springs, CO Skyline Products, Inc. has been delivering Enterprise class software solutions for over fifteen years. PriceAdvantage was birthed in 2005 in response to Retail Petroleum customer’s needs for remote price management from headquarters. In addition, Skyline Products, Inc. is involved in other vertical segments delivering both hardware and software solutions. Throughout America’s highways you will see both our Transportation (Intelligent Traffic Systems) and Petroleum (Electronic Gas Price Displays) solutions. Each industry is controlled with behind the scenes enterprise software solutions. For more information please visit or

    Valero Energy Corporation, through its subsidiaries, is an international manufacturer and marketer of transportation fuels, other petrochemical products and power. Valero subsidiaries employ approximately 21,000 people, and assets include 16 petroleum refineries with a combined throughput capacity of approximately 3 million barrels per day, 10 ethanol plants with a combined production capacity of 1.2 billion gallons per year, and a 50-megawatt wind farm. Approximately 6,800 retail and branded wholesale outlets carry the Valero, Diamond Shamrock, Shamrock and Beacon brands in the United States and the Caribbean; Ultramar in Canada; and Texaco in the United Kingdom and Ireland. Valero is a Fortune 500 company based in San Antonio. Please visit for more information.

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