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- 07 Sep
High’s of Baltimore Goes All Out at 53 Stores
High’s of Baltimore goes all out with PriceAdvantage at all 53 of their Shell and Citgo branded locations. Now High’s is changing prices with no human interaction at the store for every store in their chain. The Fuel Pricing team uses PriceAdvantage to review current competitor, volume, and margin information to determine the optimized price each day. Then from corporate headquarters, the Fuel Pricing team initiates the price change from PriceAdvantage, and with no human interaction, prices are changed at the VeriFone POS and pump. This process formerly took upwards of 5 hours each day, and now with PriceAdvantage, the roundtrip fuel price management process takes place every day in less than 1 hour.
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