PriceAdvantage - Logo

MasterCard SpendingPulse

According to the most recent MasterCard SpendingPulse study, fuel consumption declined 3% over the past 52 weeks. That equates to 4.2 billion gallons.

According to John Gamel, who oversees MasterCard SpendingPulse’s weekly consumption report, part of the reason for the decline is that people have purchased vehicles with better gas mileage. Average gas mileage is now 24 miles per gallon, compared to 20 mpg in 2008.

Experts agree this trend of declining fuel consumption is bound to continue. From a fuel price management perspective, it’s clear that as convenience stores continue to fight for an ever shrinking fuel market, competition will continue to be tough. Only the c-store chains with the most effective fuel pricing technology will survive.

This information was reported by Convenience Store News in an article here.

Spinx’s Closed Loop Fuel Pricing

The March 2012 issue of NPN magazine and www.NPNweb.com has a great article about the strategic importance of the integration between electronic price signs and fuel price management systems. Stewart Spinks, CEO of The Spinx Company, and long time PriceAdvantage and Skyline sign customer, is featured in the article.

“We can move very quickly as costs change,” Spinks says. “Some suppliers do multi-day changes. Central cost monitoring and speed of price changes can ‘signal the street’ of our desire to pass on increases or decreases to the market. If competitors don’t react within two hours, Spinx can react expediently. Furthermore, the staff does not have to stop serving customers to physically go ‘post the prices.’”

With PriceAdvantage and Skyline electronic price signs, Spinx has a comprehensive closed loop fuel price management solution, allowing fuel price optimization from cost and competitor price monitoring at the store and at HQ, to rapid deployment of those prices, optimized for each market.

The full NPN online article may be found here.

Greg Parker Interview

In the March 21, 2012 issue of the Convenience Store News Special Features > Business Focus, the section “Issues and Leaders with Don Longo” is an interview with Greg Parker of The Parker Companies, a PriceAdvantage customer.

The Parker Companies uses PriceAdvantage in the cloud for their fuel price management of 27 convenience stores in South Carolina and southeast Georgia. In the interview, Don Longo lists fuel price management software among the key industry-leading latest technology programs in place at The Parker Companies. Mr. Parker explains how critical managing the price of fuel is to the business, given the current market conditions.

Longo: Please comment on the most significant developments relating specifically to the convenience industry.

Parker: As the number of stores increases and the overall consumption of gas decreases, there is greater competition in our industry than ever before. Gas consumption has decreased by 4.5 percent as consumers drive more fuel-efficient vehicles and become more mindful of their driving habits in light of high gas prices. Everyone is fighting for a greater market share, which means everyone has to get better at what they do. To me, this is an inspiring development in our industry because it forces everyone to step up their game.

The CSN interview may be found here.

CSP Reports Retail Fuel Margins

According to CSP Daily News, the convenience store industry is facing the lowest retail fuel margins in years. Lower retail fuel margins so far in 2012 are a result of wholesale fuels costs rising more rapidly than retail fuels prices.

During the last week of February 2012, retail fuel margins were the lowest in over two years.

“Estimates of January retail fuel margins by publicly owned c-store companies showed gasoline margins for the month decreased 15% compared to the previous year…”. The article continued “National retail fuel margins averaged 12.9 CPG for the month of January, down approximately 2.3 CPG year over year.”

From a fuel price management perspective, it’s clear there is only one way to stay afloat: carefully monitor the daily and even hourly changes in fuels costs, monitor competitor retail fuel prices hourly, and quickly implement fuel price changes to optimize retail fuel margins. C-store chains relying on the outdated methods of spreadsheets, emails and phone calls simply can’t keep up with today’s wildly dynamic retail fuel pricing environment.

The original CSP Daily News article may be found here.

CSNews: C-Store Chain Sold

We’re now in a time of survival of the fittest, where only the strongest c-store chains in the retail fuel business will survive. An article in Convenience Store News today references the sale of another c-store chain, this time one that had been in business for 27 years. The original owning family cites a completely business environment – gas prices and competition are up, but fuel margins are down.

From a fuel price management perspective, this sale is just one more indicator of how tough it is out there, and how much an effective fuel price management solution is needed. Without a complete fuel price management technology solution to effectively monitor and manage volumes, competitor and store pricing, and daily retail fuel margin, a chain simply can’t compete. It’s too tough of an environment to take too long to respond to competitor and cost changes, and to miss the retail fuel margin windows of opportunity.

While it’s one thing to come up with what the fuel prices should be at each of your stores, it’s completely different to know when the price changes actually took effect. What good is it to know what the prices should be, when the prices don’t hit the street until 5 to 7 hours later, and you’ve missed your window? Fuel price change confirmation is critical to the entire fuel price management cycle.

The Convenience Store News article may be found here.