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CST fuel optimization shows strength

In the May 6, 2016 financial report, PriceAdvantage customer CST Brands reported that Gross Profit on fuel sales improved to $75 million from $63 million in the same quarter 2015.

Kim Lubel, Chairman and CEO of CST Brands said: “We showed continued strength in fuel gross profits in the U.S., as a result of a favorable fuel margin environment and our continued fuel pricing optimization initiatives.”

We at PriceAdvantage are proud to be a key part of how CST Brands executes on those fuel pricing optimization initiatives. CST Brands has been using PriceAdvantage for pricing all U.S. stores since 2012.

Welcome to the Family, BellStores

The PriceAdvantage team would like to welcome BellStores as our newest customer and partner. BellStores operates 55 convenience stores throughout Ohio.

BellStores selected PriceAdvantage so that BellStores fuel analysts can directly drive fuel price changes based on intimate knowledge of the market and BellStores corporate strategies. By establishing pre-defined store-specific strategies, BellStores can streamline and automate price changes to their VeriFone POS systems, pumps, and electronic gas price signs – allowing the fuel retailer to execute faster, more informed price changes.

Like most PriceAdvantage customers, BellStores selected the SaaS offering in the cloud for the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits.

Doug Combs, Vice President at BellStores said “To remain competitive, we needed to replace the time-consuming manual processes of collecting competitive data and communicating new prices. PriceAdvantage will help us streamline and automate competitive surveys and posting new prices. And the fact that I can do this from my phone or tablet is really exciting.”

Welcome BellStores – we look forward to our ongoing partnership!

Are you ready for price increases?

Here we are heading into the end of February and everyone in the retail fuels business knows the season of rising gas prices is just around the corner. It happens every year: refinery prices increase, wholesale costs go up, and eventually the retail fuel marketer must respond.

We’re already seeing signs of this season being upon us. According to the Lundberg Survey, the average unbranded rack price for Regular Unleaded across the US has risen over seven cents since February 10. In the Midwest, the regional unbranded rack price average has shot up almost $0.23 per gallon in ten days. Yet refiner margins are still low, and pressure to increase margins continues to build .

Demand is higher year to date than 2015. That makes sense because in 2015, total US miles traveled broke a new record at 3.1 trillion miles. That record has stood since 2007, before the recession started. This number reflects miles traveled by passenger vehicle, bus, and truck. All indications are that 2016 will continue with similar numbers.

What does this mean to the Retail Fuel Manager? I recently spoke with one of our customers who manage a large number of locations across a number of dramatically different markets. He said that as he sees big increases in wholesale cost like what has happened recently in the Midwest, he’s faced with playing a game of chicken. Retailers are looking at each other to see who is going to move first. In order to be most effective in this retail fuel pricing game, you must go beyond simply responding to replacement cost and competitor price changes. You must have access to retail fuel pricing software that quickly shows you historical fuels volume performance for a store and market, compared to budget targets. You must be able to quickly see actual fuels margins store by store and across a region. You must be able to track past history of your prices vs. competitor prices, to get a sense of typically who moves first. And of course, the best retail fuel pricing strategy is a well executed fuel pricing strategy: once you determine the proper price for each grade at each location, you must be able to execute those prices out to the street across all locations.

One could say that recently it was relatively easy to make money in retail fuels because of falling wholesales prices and healthy margins. But as we head into the spring, this is when times get tougher and it takes more insight and faster response times to maximize retail fuel and overall store profits.

AAA predicts highest Labor Day travel

AAA is predicting that this Labor Day weekend we’ll see the highest travel miles in seven years. The prediction is for a 1% increase over last year, and the fifth consecutive increase in miles traveled by automobile this holiday weekend. The weekend officially starts Thursday September 3 and concludes Monday September 7.

More details can be found on CSPNet.com here.

Timing for these high travel mile numbers couldn’t be better for fuel retailers since according to the latest OPIS retail fuel margins on NACS Daily, fuel margins are up 0.159 per gallon this week to a whopping 0.345 per gallon. Even the midwest seems to have recovered from the refinery outage that caused retail fuel prices to skyrocket and fuel margins to plummet.

From a fuel price management perspective, this is a key money making weekend, where fuel pricing software is key for keeping an eye on competitors, volumes, and margins in order to make the best of the opportunity.

Welcome Star Fuels to the PriceAdvantage family

The PriceAdvantage team would like to welcome our newest customer and partner, Star Fuels, to the PriceAdvantage family.

Star Fuels operates 65 convenience stores throughout Texas, and they elected the PriceAdvantage SaaS offering in the cloud for the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits. The Star Fuels implementation includes the Gilbarco and VeriFone POS systems.

Bob Kastetter, COO of Star Fuels, says PriceAdvantage will allow them to be much more responsive to market changes, and free up staff time to manage other business critical duties.

Welcome Star Fuels – we look forward to our ongoing partnership!