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Fuel Pricing Software Discussion in CSP Article

PriceAdvantage fuel pricing software is featured in a CSP Magazine article titled “From Guts to Gigabytes”, where fuel retailers discuss using fuel price management solutions to optimize, simplify, and accelerate speed-to-street fuel pricing. Murphy Oil and CEFCO are two featured c-store companies in the interview. Here’s an excerpt:

 

Things have greatly changed in the month since implementation. Morrow-Cortinez says fuel pricing takes a mere 15 minutes for that location. The software is compatible with the company’s Verifone POS terminal and electronic price sign (also from Skyline), so prices that are input at the home office can also be made directly at the store. “We hit a send button and it goes down and does the rest of the work for us,” she says. “The store personnel, besides being alerted as a message on the register system, don’t have to do a thing.”

View the entire article here.

 

Great interview with Stan Sheetz

I just read a great interview with Stan Sheetz on smartplanet.com in their Smart People section. Mr. Sheetz is President and CEO of Sheetz, a c-store chain with 368 locations in the Mid-Atlantic states, headquartered in Altoona, PA. It’s a quick, insightful and entertaining read where Mr. Sheetz discusses the importance of using technology to be more efficient, cost effective, and closer to their customers. He discusses a new iPhone app they’re working on, automatic inventory replenishment, and what Sheetz will look like 10 years from now. Mr. Sheetz comes across as a hip and fun guy to work for, and a forward thinker.

Sheetz was recently named the #1 Retailer to work for in Pennsylvania, as named by the Best Places to Work in PA group. The group compiles employee surveys to come up with their results. Based on who their President and CEO is, no wonder Sheetz employees like working there so much

The interview may be found here.

Sheetz Saves $141,000 Annually With PriceAdvantage Fuels Pricing Software

Skyline Products has recently completed a pilot program, using patent pending PriceAdvantageTM software to help Sheetz reduce costs and markedly increase available customer selling time.

Mark Wilson, Director of Store Support for Sheetz, was able to achieve these results with Skyline’s patent pending PriceAdvantage software. Wilson piloted the software in 10 stores and changed only two things: 1) the ability to manage and reset electronic price signs remotely from headquarters or from within the store, and 2) the ability to remotely manage prices on the electronic price signs.

These two improvements translated into forecasted annual savings of $141,000 in service maintenance, and will increase available store manager face time with customers by up to 50 hours annually per store, across 360 stores.

“The software gave us all of that in a usable, understandable, teachable and trainable package,” Wilson says. “The smarter the systems are that we place in the stores, the better information we have at headquarters. That’s what we look for in technology today. “

“This is just one example of the tremendous return on investment that we see our customers experiencing regularly with PriceAdvantage. The payback time for the software is short, and the benefits drive directly to top line revenue and profitability.” said Greg Stadjuhar, Vice President of Sales and Marketing for Skyline Products.

Future plans at Sheetz include expanding the pilot program across all 360 stores, and integrating technologies which will allow headquarters to remotely update fuel pricing in the field at the POS, the pump, and the Skyline Electronic Price Display—all from their desktop computer, laptop, or handheld device.

Radiant Systems named as value added reseller for Skyline Products PriceAdvantage fuel price optimization and execution software

Skyline Products, long known for its high-quality electronic price displays and fuel price optimization and execution software, announces the addition of its newest Value Added Reseller for PriceAdvantage™, Radiant Systems of Alpharetta, GA.

“Using PriceAdvantage, our joint customers can remotely execute their fuel pricing strategy all the way down to the POS,” said Greg Stadjuhar, vice president of sales and marketing for Skyline Products. “. According to OPIS, the average retailer changes fuel prices four or more times per week. PriceAdvantage provides petroleum marketers the ability to instantly react to competitive market changes from anywhere and confirm—with absolute certainty—that the changes occurred.”

The patent-pending software allows petroleum marketers at corporate headquarters to remotely update fuel pricing in the field at the POS system, the pump, and the Skyline Electronic Price Display—all from their computer, laptop, and PDA.

“Centralized management has always been a key component of the Radiant solution,” said Jimmy Frangis, vice president of petroleum and convenience retail for Radiant Systems. “Bringing centralized fuel price management to our customers just made sense. With our relationship with Skyline customers can grow fuel revenue and save managers and other store operations professional’s time. PriceAdvantage customers see a tremendous return on investment in labor savings, recaptured margin and increased fuel volume.”

PriceAdvantage automates the three major components of a typical fuel-pricing process: competitive data collection, analysis, and price implementation at the store. Competitive price changes are available real-time via electronic updates from each store, third-party data sources, like OPIS; or back-office imports. Fuel managers can set up strategic pricing rules against which new competitive data is evaluated against volume and margin performance. Updates to fuel pricing can then be sent instantly to the site’s Radiant POS system, the dispenser, and the Skyline Electronic Price Display—freeing store managers to focus on customer service. By integrating with back-office accounting systems, like PDI, PriceAdvantage also includes easy-to-use pricing analysis tools to enable the pricing managers to determine price points at which store profitability is maximized.

Royal Farms Selects PriceAdvantage Fuel Pricing Software

Skyline Products, long known for its high-quality electronic price displays, announces the installation of its newest product, PriceAdvantage™ Central Control Fuel Pricing Software, at pilot sites of Royal Farms, Inc. of Baltimore, Md. The revolutionary, patent-pending software allows petroleum marketers at corporate headquarters to remotely update fuel pricing in the field at the POS system, the pump, and the Skyline Electronic Price Display—all from their computer, laptop, and PDA.

“Using PriceAdvantage, our customers can remotely execute their individual fuel pricing strategy per store, per grade in real-time,” comments Greg Stadjuhar, Skyline Products vice president of sales and marketing. “Some have called this ‘pricing nirvana.’ With today’s market volatility, companies can no longer solely rely on the store manager to change the price, collect the competitive data and confirm the changes were made. According to OPIS from 2005 to present, the average retailer changes fuel prices five or more times per week. PriceAdvantage enables savvy petroleum marketers, like Royal Farms, the ability to instantly react to competitive market changes from anywhere and confirm—with absolute certainty—that the changes occurred. The ROI is very compelling when new price generation and implementation can be reduced to minutes, which for most operators would formerly take hours.”

PriceAdvantage automates the three major components of a typical fuel-pricing process: competitive data collection, analysis, and price implementation at the store. Recent competitive price changes are available real-time via electronic updates from either an in-store, touch-screen input device by store personnel; web applications providing third-party data sources, like OPIS and GasBuddy; or back-office imports. Fuel managers can set up customizable pricing rules against which new competitive data is evaluated (e.g. “maintain Store A’s unleaded, mid, premium fuels at one cent below primary competitor”). Updates to fuel pricing can then be sent instantly to the site’s POS system, the dispenser, and the Skyline Electronic Price Display—freeing store managers to focus on customer service. By integrating with back-office accounting systems, like PDI, PriceAdvantage also includes easy-to-use pricing analysis tools to enable the pricing managers to determine price points at which store profitability is maximized.

Rob Rinehart, Royal Farms director of gasoline trading, says, “The PriceAdvantage pilot program has given us the opportunity to test-drive the product on a limited basis and to evaluate its benefits. With PriceAdvantage in place, I know the competitors’ prices within seconds of a change. I can fine-tune our prices instantly, and I receive immediate confirmation that the changes occurred. We’re seeing the positive impact on gross margins already and the pilot program has proven to be cost-effective. We are now in process of implementing the PriceAdvantage solution at all of our store locations in 2007.”

Says Stadjuhar, “No other fuel pricing software product on the market provides certified integration between the POS, the pump and the electronic sign, while automating fuel-pricing control at the central office. It’s long overdue, and it’s a recipe for a chain’s success in today’s highly volatile and margin-thin market.”