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PriceAdvantage sends 25,000 fuel price changes through VeriFone Sapphire

Skyline has successfully load tested PriceAdvantage with the VeriFone Sapphire system by sending 25,000 fuel price changes, without error. “Skyline labs routinely stress tests every PriceAdvantage version including POS integrations, in order to satisfy the demands of our customers” said John Keller, Sr. Product Manager in the PriceAdvantage division. “We’re proud of what our team and our product is able to handle when it comes to scaling to the demands of the large enterprise” Keller continued.

Employee Error Leads to $1 Fuel Price Mistake

Employee error led a c-store to sell Premium fuel at $2.65, which was $1 less than the correct price. The lost profits were caused by an employee entering the wrong price into the RaceWay fuel price management system. According to the News & Messenger, and insidenova.com, the Manassas Virginia Raceway station was unable to quantify exactly how much money RaceWay lost during the time of the incorrect price. But nearby competitors had the Premium fuel price at $3.68 and $3.71, more than $1 higher.

In the RaceWay fuel pricing process, corporate officials determine prices for the day and communicate those prices to the store managers. The store managers then manually enter the prices for each grade into the store computer. As an alternative to the RaceWay system, the PriceAdvantage Fuel Price Management solution provides a way to automatically set store prices based on what fuel analysts at the headquarters office determine is the optimized fuel prices for the day. By removing the store managers from the fuel pricing process, PriceAdvantage removes the chance for the kind of human error experienced by the RaceWay store.

The original news story may be found here.

Rutter’s Extends PriceAdvantage Fuel Pricing Solutions To GasBuddy

Rutter’s has been using PriceAdvantage as their fuel pricing solutions for four years. Rutter’s uses PriceAdvantage on a daily basis to analyze store volume and margin performance, along with competitor movement, to determine the optimized prices at each store. Then fuel managers initiate fuel price changes from their headquarters office. in conjunction with their Skyline electronic price signs and Radiant Point Of Sale systems, PriceAdvantage pushes the new prices to each store, and sends back a confirmation message to headquarters once the price change is complete at the POS, electronic price signs, and pumps.

As part of their upgrade to PriceAdvantage version 3.4, Rutter’s has extended their PriceAdvantage fuels solutions to GasBuddy OpenStore, allowing them to update the GasBuddy site with up-to-the-minute gas prices whenever the PriceAdvantage automated fuels pricing system confirms the price change as completed. With this GasBuddy integration, Rutter’s has essentially extended their retail fuel price marketing, allowing PriceAdvantage to command and control fuel prices beyond the physical electronic gas price signs, to virtual signs on the Web.

CEFCO Convenience Stores Extends PriceAdvantage To Newly Acquired Stores

CEFCO Convenience stores has extended their PriceAdvantage fuel price management solutions to their 69 newly acquired stores, bringing their total fuel pricing software system store count to 192. CEFCO successfully completed the acquisition of an additional 69 stores on August 15, 2011, and in just under one month they had PriceAdvantage managing fuel prices at all the new stores. CEFCO originally implemented their PriceAdvantage fuel pricing software to their 123 store chain at the time in under three months back in September 2010.

The CEFCO fuel price management solutions manage fuel prices from headquarters out to the VeriFone and Gilbarco POS systems, to the pump, and to Skyline electronic signs. This accelerated implementation time table is partly due to their quick adoption of their PriceAdvantage Web solution, allowing fuel pricing decisions to be made over the browser via the BlackBerry. PriceAdvantage allows CEFCO to carefully monitor daily volumes provided by PDI, as well as daily cost and margin, and competitor movement, to implement optimized retail fuel prices in minutes.

National Petroleum News talks Price Modeling and Features PriceAdvantage

In the July / August 2011 issue of National Petroleum News, the cover story features PriceAdvantage in an article titled “Price Modeling: Changing Attitudes Towards Automated Pricing” that can be found here. This article discusses how software can be used to give fuel managers an edge in their pricing strategies and in turn, make more money. The two featured products are KSS PriceNet and Skyline Products PriceAdvantage. The two PriceAdvantage customer interviews are with CEFCO and Sheetz.