Retailer Executive of the Year:
Parkland’s Doug Haugh

ConvenienceStore News has named Parkland USA President Doug Haugh as Retailer Executive of the Year. The article that includes an interview with Doug can be found here. It traces the chain’s rapid expansion from 20 company-owned stores to 212, and the development of their On the Run brand.

At the beginning of 2022, Parkland USA selected PriceAdvantage for their retail fuel pricing software. In a press release announcing this selection, Jay Erickson, COO of Parkland USA said “With the current fluctuations in fuel costs, supply, and demand it’s more important than ever to have a responsive and accurate retail fuel pricing platform. PriceAdvantage’s proven technology will enable us to be agile with our pricing, which will help strengthen our business and ensure our customers continue to benefit from competitive prices.” By helping Parkland make strategic, up-to-the-minute pricing decisions, they can be responsive to evolving demands with peace of mind that changes are rapid and accurate.

EVs becoming mainstream

NACS published an interesting article titled “EVs Are Hitting the Mainstream“. Here are some highlights:

  1. EV purchasers have morphed from tech aficionados to “the early majority, which is when the first sizable segment of the population begins to adopt the innovation”
  2. Sales of EVs are up 70% YOY through September 2022 as compared to ICEs where sales are down 15%
  3. Chevy is one of multiple car companies that are introducing EVs in the $30,000 price range next year
  4. Safe, readily available charging stations are still a concern

It’s this last bullet that is relevant to the c-store industry. Fuel retailers would be wise to follow industries such as Casey’s, Maverik, Sheetz, and Spinx, and focus their attention on adding charging stations in strategic locations.

 

PriceAdvantage customers named in USA Today Top Ten Best Gas Station list

USA Today just released their 2022 Best Gas Station Brand list. PriceAdvantage customers are well represented in this top-ten list:

We’re proud to have strong partnerships with everyone here and to share in their success.

Sheetz uses PriceAdvantage to drop prices for the July 4 holiday

Sheetz utilized the combination of their PriceAdvantage retail fuel pricing software and Skyline signs to make a dramatic downward fuel price move across their markets for the July 4 holiday. The press they’ve garnered has been incredible, with headline stories like this one on Fox & Friends: “Sheetz CEO offers gas at $3.99 per gallon through July 4 holiday weekend.” Sheetz CEO Travis Sheetz was interviewed on Fox & Friends – the link can be found here.

PriceAdvantage User Conference Dates Announced

We hold a PriceAdvantage User Conference every year, and we just announced the dates for 2022. We’ll be holding this year’s conference September 19-21 at The Cliff House in Manitou Springs. It’s a beautiful venue, named a “Top 100 Hotels of the World”.

Day one will include the opportunity for 1:1 meetings with the PriceAdvantage team, followed by a welcome reception and dinner. Day two will be a full day of discussions, followed by a group dinner. Day three will provide more opportunities for 1:1 meetings.

We look forward to seeing you there!

 

Announcing Our Engage3 Integration

The PriceAdvantage team is pleased to announce our integration with Engage3 Competitive Intelligence Manager. This integration allows PriceAdvantage customers to import competitor price information from the Competitive Intelligence Manager data feed and then display those prices in the PriceAdvantage interface to make pricing decisions. This competitor survey information is also available for historical analysis.

This integration is delivered with PriceAdvantage version 2021.2.1.