Shell marketers now can use NCR Radiant POS

Shell Oil Company has added the NCR Radiant POS (RPOS) as a new option for Shell Branded Wholesalers. Shell retailers can now opt for a complete software, hardware and services solution from NCR to reduce costs and enhance customer service.

Shell branded wholesalers not only have a new choice to handle the everyday transactions inside the store and at the fuel pump, but also handle the demands of complex food service operations.

“Consumers have a variety of choices today when it comes to fueling and convenience,” said Eric Stecker, vice president and general manager, Petroleum and Convenience, NCR Retail. “We can now offer Shell branded wholesalers the RPOS solution, allowing them to add mobile, tablet, cloud, and food service solutions that can dramatically reduce wait times, increase customer satisfaction and increase efficiency of operations. NCR looks forward to helping Shell create an improved customer experience – one that separates their service from competitors.”

This is exciting news for PriceAdvantage because NCR Radiant has been a strong integration partner for many years. PriceAdvantage customers including Sheetz, Rutter’s, and Royal Farms have been executing their PriceAdvantage retail fuel price changes through the Radiant POS since 2007 with full confirmation feedback. Now that Shell Oil has added NCR Radiant to their list of available POS systems, we look forward to offering our solution to every Shell fuel retailer.

Retail fuel margins lose two cents

May finished with a whimper as retail fuel margins dropped $0.023 per gallon according to the OPIS report released today. The average retail fuel margin across the US is now $0.165 per gallon, returning to the level last seen four weeks ago.

The year to date average is $0.162 while the Q2 average is $0.168 and the six week average is $0.185.

This equivalent week last year, retail fuel margins jumped $0.09 per gallon. With the drop this year and the increase last year, the current retail fuel margin now stands $0.053 per gallon below this time last year. That marks the first time since May 2 that retail fuel margins this year are below last year.

Now that the Memorial Day holiday is behind us, we settle into the strong and steady summer driving volumes. From a fuel price management perspective, that means careful monitoring of margins and using every trick of the trade to maximize and optimize so we can get the most of what this season has to offer. Often times that means making multiple price changes in a single day, especially when the store manager at the competitor across the street has gone home for the day and there is no one there to respond to your price changes. Thanks to the patented technology licensed exclusively to PriceAdvantage, rapid and frequent price changes are as easy as clicking a mouse and watching the magic happen.

PriceAdvantage customer in the news: Parker’s CEO Greg Parker offers entrepreneurship tips

Greg Parker, CEO of PriceAdvantage customer Parker’s, presented some entrepreneurship tips when he gave the keynote speech at the Hilton Head Island-Bluffton Chamber of Commerce’s Small Business Awards Luncheon yesterday.

According to Convenience Store Decisions, among his list of tips were two that directly related to PriceAdvantage fuel pricing software.

1) Create a Dashboard for Success. The Parker Cos. “worship data,” he explained. “We believe that success doesn’t just happen. When you make success measurable, you make it achievable.”

  • PriceAdvantage provides Parker’s fuel analysts with SNAP Analytics that allows each store to be successful from both a fuel volume and margin perspective. PriceAdvantage is a critical part of enabling Parker’s to achieve their success.

2) Parker’s embraces technology. The company uses technology “to deliver the ultimate customer experience,” said Parker, and it is a critical tool to maximize sales and create a sense of community around the company’s brands.

  • The Parker’s PriceAdvantage fuel pricing software solution includes a complete closed loop price changing process between PriceAdvantage, VeriFone Sapphire POS, Skyline electronic price signs, and GasBuddy OpenStore. Through this integrated process, every price change is automated and can be managed from headquarters, even to the point of seamlessly updating GasBuddy with the latest Parker’s pricing.

PriceAdvantage customer in the news: Sheetz president named vice chairman of NACS Research Committee

PriceAdvantage customer in the news: Sheetz President and CEO Joe Sheetz has been named the vice chairman of the National Association of Convenience Stores’ (NACS) Research Committee. This announcement was reported by Convenience Store Decisions here.

This NACS committee directs the NACS research and development initiatives and programs to promote the ongoing competitive viability of the channel.

“I am honored to be entrusted with the leadership of my family’s company,” said Joe Sheetz. “The vision of my uncles Bob and Steve fueled Sheetz for more than 60 years, not only to stay in business, but to help move the entire industry forward. Add to that the drive and focus Stan brought to this position and I suddenly find myself with quite a legacy to preserve.”

Sheetz Inc. operates more than 460 locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina, and is regarded as one of the industry’s best c-store companies.

Sheetz has been a PriceAdvantage customer since 2009, when they estimated PriceAdvantage would save them $141,000 each year, as well as add 50 hours of customer face time per year for each store manager. The combined solution of PriceAdvantage with Skyline electronic price signs has been a tremendous success for both Sheetz and PriceAdvantage over the years.

The PriceAdvantage team is proud of our partnership with Sheetz, and we look forward to our continued joint success as we lead the c-store industry together.

PriceAdvantage customer in the news: Parker’s names Stephen Hines as CTO

In the news today, Convenience Store Decisions reported that PriceAdvantage customer Parker’s has created the CTO position at their company and named Stephen Hines as CTO.

“In his new position, Hines will be responsible for overseeing and managing all current technologies for Parker’s. He will ensure that all technology related decisions are aligned with the company’s business goals, build the internal IT department to support the company’s growth, and maintain all processes, procedures, and documentation for internal IT systems,” according to Convenience Store Decisions.

Parker’s has been a PriceAdvantage customer for over one year, integrating PriceAdvantage with their VeriFone POS system, PDI back office, and GasBuddy OpenStore, as well as their Skyline electronic price signs.

NACS article holds key statistics for retail fuel pricing this year

Today there’s a good article on NACS Online that includes several key statistics.

  1. Gasoline demand increased 1.1% in 2013, the largest annual increase since 2006 according to the US EIA.
  2. 5% of those surveyed say gas prices are too high at $3.30 per gallon.
  3. 65% of those surveyed say gas prices are too high at $3.50 per gallon.
  4. 91% of those surveyed say gas prices are too high at $4.00 per gallon.
  5. 53% of those surveyed say they are changing driving habits now, compared to 68% in the spring of last year.

What are the key takeaways from a fuel price management perspective?

  1. While regional fuel volumes may vary, on a national level across the US it’s worth noting that fuel volumes were higher last year. As you manage your fuel volumes and review the numbers from last year, it’s good to keep in mind this key benchmark for comparison sake.
  2. As you fine tune your fuel pricing strategy, bullets 2, 3 and 4 above point to specific gas price thresholds that you may want to stay clear of, opting instead for a price of $3.49 for example if margins support it.
  3. The numbers for fuel volumes aren’t yet in for this year, but bullet 5 above is an indicator that overall demand may hold steady this year or perhaps even increase a bit as the US economy continues to rebound. Perhaps in your specific markets there may be more fuel volumes available to grab.

The original article may be found here.