UK-Based EG Group Expands Use of PriceAdvantage Fuel Price Management and Execution Software to Newly Acquired Kroger Convenience Stores

  • UK-Based EG Group Expands Use of PriceAdvantage Fuel Price Management and Execution Software to Newly Acquired Kroger Convenience Stores

    PriceAdvantage Will Enable EG Group to Centralize Fuel Pricing and Automate Price Changes Directly to the POS, Pumps, and Price Signs

    PriceAdvantage, a fuel price management and price execution software company and division of Skyline Products, announced today that UK-based EG Group has selected PriceAdvantage software to execute their fuel pricing strategies among their newly acquired Kroger convenience stores: Quik Stop, Kwik Shop, Loaf ‘N Jug, Turkey Hill, and Tom Thumb.

    “Price Advantage has supported EG group in UK –creating functionality to meet unique pricing processes,” shared Chip Stadjuhar, President and CEO of Skyline Products. “We are proud to now support their fuel marketing efforts here in the U.S. and are exciting to watch the EG Group implement their unique and innovative business model across their newly acquired stores.”

    Utilizing pre-built integrations with NCR Radiant and PDI, PriceAdvantage was installed and running amongst more than 700 U.S. stores in just weeks. The easy-to-use, intuitive pricing system allowed Quik Stop, Kwik Shop, Loaf ‘N Jug, Turkey Hill, and Tom Thumb fuel pricing analysts to immediately establish new fuel prices and push those prices to the POS, pumps, and price signs with just one click. In addition, EG Group can now centralize pricing strategies – allowing regional pricing analysts to “manage by exception” and only spend time on stores/districts where proposed price changes fall outside of established pricing rules.

    “The PriceAdvantage team responded very quickly to help integrate the fuel pricing at our newly acquired Kroger stores into EG Group’s PriceAdvantage network,” shared Javed Rashid Patel, EG Group Head of Fuel Pricing. “This partner approach is very much appreciated – it means there is one less thing to worry about as we move into the U.S. market. What also makes PriceAdvantage unique is the ability to push prices all the way to the pole – something that is critical to our operations.’

    To learn how PriceAdvantage can help your fuel marketing team, Request a PriceAdvantage software demo.


    About PriceAdvantage
    PriceAdvantage creates Software to Fuel Your Pricing StrategyTM. Our easy-to-use, highly configurable, patented solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation – all in just minutes. PriceAdvantage is singularly focused on fuel pricing software and is a division of a privately held U.S. company, Skyline Products, which produces software solutions and thousands of American-made electronic price and transportation signs annually. Learn more at


    About Euro Garages
    EG Group is the world’s leading independent fuel station and convenience retailer, with a diversified portfolio of sites across 8 European countries and also North America. By the end of 2018, EG Group will operate c5,000 sites globally, employing more than 25,000 people and generating pro-forma revenues in excess of US$20 billion.

    EG Group has made a significant commitment to delivering a modern consumer retail offer which exceeds expectations and creates a true ‘one stop’ retail destination to satisfy multiple consumer missions. As part of its strategy to deliver profitable growth, EG Group partners with premium brands across its product and service offerings. On the fuel side, EG Group partner with prominent fuel brands such as Esso, BP, Shell and Texaco. In convenience retail, the business has cultivated relationships with well-known retail and grocery brands like Carrefour, SPAR, Louis Delhaize, whilst food to go partners include globally recognized brands such as Starbucks, KGFC, Burger King and Subway.

    The business is regularly recognized for innovation and investment in convenience retail assets, the employees and the systems. Zuber Issa and Mohsin Issa, Founders and co-CEOs of Euro Garages, were jointly named the 2016 NACS Insight European Convenience Industry Leader of the Year. More recently the business has received the EY Entrepreneur Of The Year 2018 North overall winner along with the Sustained Excellence award and the Building A Better Working World award.