Slidell Oil’s Purple Cow Stores Look to PriceAdvantage for SMART Fuel Pricing

  • Slidell Oil’s Purple Cow Stores Look to PriceAdvantage for SMART Fuel Pricing

    Centralized Pricing with Confirmation Feedback Gives One Version of the Truth

    Colorado Springs, Colo., June 11, 2013 — PriceAdvantage, a division of Skyline Products, announced today that Slidell Oil has chosen PriceAdvantage SMART Fuel Pricing, a fuel price management solution, for their 20 Purple Cow convenience stores across the Gulf Coast.

    Slidell Oil was looking for an advanced pricing tool to aid them in the fuel pricing process by providing price change automation, confirmation feedback, competitive intelligence, and audit trail support. After completing a free 30-day trial of PriceAdvantage, including the automatic import of competitive surveys from PDI, the decision to go with PriceAdvantage was an easy one to make according to Slidell management.

    “We found that competitor surveys were not always updated from morning to afternoon, but now with PriceAdvantage we’re getting more accurate surveys. Those in the field can now enter them directly into their mobile devices, giving us the real-time intelligence we need to price all stores from headquarters,” said Keith Baker, Managing Partner of Slidell Oil. “And we’ve moved from pricing daily to pricing multiple times per day with greatly improved accuracy.”

    Chip Stadjuhar, CEO of Skyline Products, said, “PriceAdvantage will not only automate Slidell’s fuel pricing process but also give them the needed confirmation feedback to feel confident that prices are complete, correct, and implemented in a timely manner.”

    PriceAdvantage SMART Fuel Pricing™ is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

    About Slidell Oil
    Slidell Oil Co., a family-owned fuel distributor and convenience store retailer, was founded in 1946 in Slidell, LA., by Buster Baker. Its growth strategy in the states of Alabama, Louisiana, and Mississippi have given way to 20 company-operated Purple Cow Stores and more than 40 dealers in the three southeastern states. Slidell also serves as a commercial lubes distributor for Chevron in central Alabama For more information please visit or

    About PriceAdvantage
    PriceAdvantage is the leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage SMART Fuel Pricing™ allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed loop fuel pricing process. Price Advantage is a division of Skyline Products, the leading North American maker of sign hardware and software solutions for the transportation and petroleum industries. Company headquarters are located in Colorado Springs, CO. For more information, please visit or