PriceAdvantage and Comdata Integration Enables Retailers to Automate Fuel Price Changes to Fuel Pumps and Price Signs

  • PriceAdvantage and Comdata Integration Enables Retailers to Automate Fuel Price Changes to Fuel Pumps and Price Signs

    PriceAdvantage Integration with Comdata SmartDESQ Allows Fuel Retailers to Determine Optimized Fuel Prices and Simultaneously Post New Prices Across All Fuel Outlets

    PriceAdvantage, a division of Skyline Products, announced today a partnership and integration with Comdata, a FLEETCOR company and world leader in payment innovation. The integration allows PriceAdvantage, a patented software solution that helps retailers optimize and manage fuel prices, to utilize Comdata SmartDESQ point-of-sale system to automatically execute price changes to retail fuel pumps and price signs.

    The integration allows fuel marketers to utilize the power of PriceAdvantage to easily analyze critical fuel pricing data, such as competitor prices, replacements costs, and current volumes compared to targets, then quickly determine optimized prices for each commodity. Using PriceAdvantage from any location, retailers can simultaneously execute price changes directly to the POS, pump, and price signs across all fuel outlets – even across multiple POS systems at one location – then receive a price change confirmation.

    “The Comdata POS system is a strategic addition to our list of validated, pre-built integrations,” said Chip Stadjuhar, CEO of Skyline Products. “As with most of our product enhancements, this integration was requested and guided by our customers. It solves a very critical business problem for our retailers who operate multiple POS systems across their business, especially truck stops that must synchronize pricing between commercial and passenger pumps and price signs.”

    SmartDESQ POS system, Comdata’s leading point-of-sale solution, allows merchants to process purchases from multiple profit centers and with multiple payment types in one transaction, helping customers get back on the road faster. It also allows merchants to process more secure transactions, incur fewer chargebacks, and enjoy lower credit card processing costs.
    “We continue to add new and innovative solutions for our growing base of SmartDESQ customers and the PriceAdvantage integration is a great benefit to our clients,” said Pat O’Donnell, GM of Merchant Service for Comdata. “This powerful combination gives retailers more pricing intelligence, competitive information and automated capabilities to capture more sales. Streamlining fuel pricing and removing store clerks from the process allows retail store personnel to concentrate on serving the customer.”

    PriceAdvantage features an industry-exclusive integration with Skyline price signs, allowing the fuel pricing team to receive an automatic confirmation directly from the sign that the price changed and is displayed correctly. PriceAdvantage Sign Diagnostics enable the retailers to view a complete list of Skyline signs with current health status from any central location. The retailers can also pull diagnostic information from any Skyline sign – making sign maintenance faster and more efficient.

    Nick Perry, Director of Fuel for The Spinx Company, shared his enthusiasm, “We are very excited about the Comdata integration. Previously, our sites worked in two, independent systems for each price adjustment. This integration allows us to utilize PriceAdvantage’s built-in checks and balances to streamline the process, providing us confidence that the right prices are posted throughout multiple point-of-sale systems – allowing us to serve both motorists and professional drivers better.”

    About PriceAdvantage
    PriceAdvantage creates Software to Fuel Your Pricing StrategyTM. Our easy-to-use, highly configurable solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation – all in just minutes. PriceAdvantage is singularly focused on fuel pricing software and is a division of a privately held U.S. company, Skyline Products, which produces software solutions and thousands of American-made gas price and transportation signs annually. Learn more at

    About COMDATA
    Comdata Inc., a FLEETCOR company, is a leading provider of innovative payment and operating technology that drives actionable insights from spending data, builds enhanced controls and positively impacts its clients’ bottom lines. The company partners with more than 30,000 businesses to better manage $55B in annual fleet, corporate purchasing, payroll and healthcare spending, making it one of the largest fuel card issuers and the second largest commercial MasterCard provider in the United States and Canada. Founded in 1969 and headquartered in Brentwood, Tennessee, Comdata employs more than 1,300 professionals across North America. To learn more about Comdata, Inc., visit