- 19 Dec
Welcome, Rally Stores
The PriceAdvantage team would like to welcome Risser Oil (Rally Stores) as our newest customer and partner. The company will use PriceAdvantage to consolidate competitor pricing data and rapidly execute pricing strategies
for 54 company-owned and commission sites throughout central Florida.
Rather than rely on store personnel to submit competitor surveys, PriceAdvantage imports OPIS reports
to provide Risser Oil an up-to-date and reliable view of current street prices. Risser can easily reference
competitor prices along with historical store performance to make more informed pricing decisions.
Risser then utilizes the notifications component of PriceAdvantage to quickly send new prices to stores via text or email.
Said Craig Sparks, Risser Oil CIO: “First, PriceAdvantage allows us to easily create store-specific pricing strategies. We then utilize the automatic OPIS data feeds and historical data to make better pricing decisions. The
added bonus is that we can do all this from our mobile phones. Not being tied to our desks is a huge
In addition to overseeing the PriceAdvantage success at Risser Oil, Craig Sparks also serves on the PriceAdvantage Customer Advisory Board.