Welcome E-Z Mart to the PriceAdvantage fold

  • Welcome E-Z Mart to the PriceAdvantage fold

    The PriceAdvantage team would like to extend a warm welcome to E-Z Mart as our latest customer and partner. The PriceAdvantage solution at E-Z Mart includes out-of-the-box integrations with PDI and the VeriFone Sapphire POS.

    “We wanted greater speed and control over our fuel pricing,” said Liff Luthringer, vice president of petroleum operations for E-Z Mart. “We chose PriceAdvantage because it allows us to push instant price changes from the store support center and more efficiently manage and analyze the data used in pricing decisions. More time is now available for analyzing the hard pricing decisions and finding ways to improve the performance of our fuel business.” E-Z Mart tested PriceAdvantage software at a few stores, Luthringer added, and “ran the numbers. We know that PriceAdvantage will make us faster and more competitive, and we are confident it will make us more profitable.” More information about the PriceAdvantage solution at E-Z Mart can be found here.

    E-Z Mart is ranked number 34 on the Convenience Store and Fuel News Top 101 (link here) with 300 stores. Convenience Store News featured E-Z Mart as a cover story in their August 2014 issue, the online version of which is at this link.

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