Nissan dropping price of Leaf by 18%

  • Nissan dropping price of Leaf by 18%

    As we continue to monitor the fuel price management arena, it’s important to be aware of what’s happening in the Electric Vehicle space. After all, there are now 5184 electric car charging stations across the US, according to the US Department of Energy’s Alternative Fueling Station Locator. That’s more than double the number for the next highest type of alternative fueling station, which is Propane.

    Today Nissan made a bold move by cutting the price of their Nissan Leaf EV by 18%, which in some areas of the country with federal tax credits and state incentives brings the price down to $18,000. Nissan executives called this price drop a “tipping point” for driving up demand for the Leaf. The Nissan CEO acknowledged that customer feedback revealed that the price of the original model was a roadblock to purchasing.

    From a fuel pricing strategy perspective, we need to continue to monitor sales of the EV in each of our markets, and decide whether or not it’s time to implement an EV charging station. In addition, if this price drop does prove to be a tipping point, it will be one more factor contributing to the ever shrinking fuel volume pie in an industry that is becoming increasingly competitive every quarter.

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