- 05 Nov
Fuel demand continues to decline
MasterCard reported in their SpendingPulse data that US gasoline demand is 3.8% lower year over year.
For the two weeks ending October 26, 2012, fuel volumes were down 1.6%. The four week average over the 28 days ending October 26 was down 2.4%. The Midwest region of the country had the most significant drop in fuel demand, while the Rocky Mountain states had the smallest drop.
From a fuel price management perspective, this reinforces the fact that the fuel volume pie continues to shrink. Fuel analysts must take into consideration the shrinking demand as they review volume performance, and as they set retail fuel volume targets for next year.