Each PriceAdvantage screen has a distinct objective

Each PriceAdvantage screen has a distinct objective

• Sep 25, 2012
• John Keller
• 0

As we build each screen for our PriceAdvantage fuel pricing software, we view it through the eyes of the people who will be interacting with that screen, and focus on what they are trying to accomplish using the information presented to them. As we do this, we apply a concise set of words to describe each user interface we build.

In the broadest categories, PriceAdvantage is made up of the Headquarters interface and the Store interface.

The primary user of the Headquarters interface is the fuel pricing manager. The set of words we use for the overall set of Headquarters screens are these:

1. centralized information
2. rich analysis
3. fast pricing

The primary user of the Store software is the store manager. The set of words we use for the overall set of Store screens are these:

1. drop-dead simple
2. generate trust

The recurring feedback we receive from our customers and prospects is that PriceAdvantage is very easy to understand and easy to use. As we build new versions of PriceAdvantage, we will continue to build more robust capabilities, but we will apply these best practices to make sure we never allow the user interface to grow confusingly complex.

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