BP Has Stopped Distributing Premium and Mid in Chicago

  • BP Has Stopped Distributing Premium and Mid in Chicago

    BP has temporarily stopped distributing Premium and Midgrade gasoline to the Chicago area in order to further test the fuel from the Milwaukee terminal. Regular unleaded gasoline has already passed these quality tests and is in distribution to Northwest Indiana, Chicago, and Milwaukee.

    BP reported to CBS news that 10,000 consumers have contacted BP to report issues caused by the bad fuel.

    From a fuel price management perspective, BP dealers need to continue to recognize the bad public relations this mistake has caused, and use their fuel price optimization software to annotate this event in their records for future reference. Dealers selling a fuel brand other than BP may be able to adjust their fuel price optimization strategy to increase their retail fuel margins during this time when BP has such PR issues, and BP premium and midgrade is scarce.

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