- 10 Feb
Fikes Wholesale has largest percentage growth of c-store count
Longtime PriceAdvantage customer Fikes Wholesale, operating the c-store chain CEFCO Convenience Stores, had the highest percentage growth of store count across the entire convenience store industry from December 2010 to December 2011.
According to Convenience Store News, the company’s store count grew by 57.6% in 2011. Fikes added 72 stores during that time period, 71 of which were acquisitions. In January 2012, Fikes added another 63 stores, bringing the total to 257 stores across seven states.
Skyline Products is proud to have Fikes Wholesale fully deployed with PriceAdvantage for all CEFCO stores, bringing each group of new stores onto the PriceAdvantage solution within weeks of each acquisition. Key to the Fikes strategy is to immediately use PriceAdvantage Web for the newly acquired stores so they can quickly calculate new fuel prices and view daily fuel volumes and fuel margins at each store. Importing legacy store data from the old systems allows Fikes to see the history of each store. Then over the course of several weeks Fikes implements PriceAdvantage Enterprise to allow full control of fuel price changes to the signs, POS and pumps. Since both PriceAdvantage Web and PriceAdvantage Enterprise use the same database, there is 100% data continuity through the transition.
You can read the full Convenience Store News article < a href="http://www.csnews.com/top-story-fikes_wholesale_among_industry_s_top_growers-60461.html">here.