Congratulations to Fikes for acquiring more stores

  • Congratulations to Fikes for acquiring more stores

    Fikes Wholesale, Inc., long time PriceAdvantage customer, has added 63 more stores to their CEFCO chain, bringing their total store count to 257 stores in seven states. When Fikes first rolled out PriceAdvantage it was to all the 123 stores in their chain. The Fikes fuel price management team quickly saw the benefits of PriceAdvantage as they were able to optimize fuel prices more quickly, reviewing and sending prices to all stores in less than one hour where it once took most of the morning.

    Since rolling out PriceAdvantage, Fikes has grown their store count significantly, acquiring 69 stores from the Food Fast chain, two stores from another chain, and then 63 Taylor Food Mart stores.

    The PriceAdvantage team is proud to support Fikes in their success.

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