- 28 Dec
Fuel demand down 1.6% for the year
Today MasterCard reported that US fuel demand is down 1.6% for the year through December 23, 2011. Fuel volumes sold in the US fell for the 17th consecutive week year over year. Fuel demand over the previous four weeks was down 3.6% compared to 2010, the 40th consecutive drop in that measure.
From a fuel price management perspective, this means c-stores are competing for pieces of a shrinking pie. This hyper-competitive fuel market demands the best fuel pricing software systems to optimize fuel profits.