Retail Fuel Margins Dropping

  • Retail Fuel Margins Dropping

    In a December 4 CNN article Trilby Lundberg of the Lundberg Survey said retail fuel margins are on a downward trend as a result of ongoing reduced fuel demand throughout the US market. From a fuel price management and c-store public relations perspective, these articles are positive in that they present a realistic picture to the consumer, bringing awareness to the public that higher fuel prices do not mean more profits for fuel retailers.

    According to NACS Online, average US retail fuel margins were at $0.215 on December 2, down from $0.27 the previous Friday.

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