- 07 Nov
FINA brand exit reminds us of fuel pricing strategy dynamics
The announcement today from Alon Brands Inc. saying they will end the 51-year-old FINA fuel brand and replace it with the brand ALON is a case in point of just how dynamic the retail fuel pricing market is. From a fuel price management and fuel pricing strategy perspective, fuel analysts will need to carefully monitor the market reaction to this fuel branding transition.
Fuel Price Management software like PriceAdvantage is critical for allowing fuel pricing analysts to navigate their way through this transition, by monitoring the daily fuel volumes imported from PDI, tracking the competitor pricing strategies in each market from store surveys and OPIS, and adjusting fuel pricing strategies to maintain optimized prices at every store.