- 13 Sep
CEFCO Convenience Stores Extends PriceAdvantage To Newly Acquired Stores
CEFCO Convenience stores has extended their PriceAdvantage fuel price management solutions to their 69 newly acquired stores, bringing their total fuel pricing software system store count to 192. CEFCO successfully completed the acquisition of an additional 69 stores on August 15, 2011, and in just under one month they had PriceAdvantage managing fuel prices at all the new stores. CEFCO originally implemented their PriceAdvantage fuel pricing software to their 123 store chain at the time in under three months back in September 2010.
The CEFCO fuel price management solutions manage fuel prices from headquarters out to the VeriFone and Gilbarco POS systems, to the pump, and to Skyline electronic signs. This accelerated implementation time table is partly due to their quick adoption of their PriceAdvantage Web solution, allowing fuel pricing decisions to be made over the browser via the BlackBerry. PriceAdvantage allows CEFCO to carefully monitor daily volumes provided by PDI, as well as daily cost and margin, and competitor movement, to implement optimized retail fuel prices in minutes.