- 08 Sep
OPIS Radius Report – Real Time Competitive Imports Drive New Strategies for Spinx at 70+ Stores
At The Spinx Company, OPIS Radius reports are providing real-time competitive price imports that drive new fuel pricing strategy changes for 70+ stores. While Spinx Store Managers continue to submit their daily competitor surveys first thing each morning, the OPIS Radius reports provide additional competitive intelligence, allowing the Spinx Fuel Analysts to quickly respond to competitor moves throughout the day. The OPIS Radius reports provide data that Fuel Analysts can view in the PriceAdvantage dashboard, the screen in the software from which the Fuel Analysts initiate fuel price changes to the store. That dashboard is also where Fuel Analysts can see the confirmation time and date stamp of when the price change was automatically completed at the POS, sign and pump. The combination of PriceAdvantage and the OPIS Radius reports allow Spinx to get the right price to the right store at the right time faster than their previous email and corporate intranet system.
The Spinx Company formerly relied on MPSI, recently acquired by KSS, for their fuel price management solution. It was the ability to view OPIS Radius information in a PriceAdvantage consolidated view, along with volume, price history and current margin, as well as the roundtrip fuel price management automated closed loop process, that convinced the Spinx Company to implement PriceAdvantage at all their stores.