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- 14 Jun
Make sure your signs and pumps are in synch
This weekend I decided to fill up my car at the local c-store down the street. The advertised fuel price was $2.59, a few cents higher than the store a mile away, but since I was in a hurry, I figured it was worth the time saved. Plus I knew I’d get the $.03 per gallon grocery store reward discount. I entered in my phone number and zip code at the pump, and noticed the price per gallon dropped to $2.52. I eagerly filled my tank, recognizing what a good deal I was getting, and wondering if maybe I was taking advantage of a system breakdown. When I was finished, I drove past the other pumps to see what price they were set to. Sure enough, all the pumps were $.04 less than the advertised price on the sign, and with my $.03 per gallon rewards discount, that explained the $2.52.
It occurred to me how much more business the store could be generating if they brought their price signs in line with their pumps, and let everyone know they had the best fuel prices in town. Or if they chose to, they could raise their pump prices to accurately reflect the advertised price on the sign.
Thankfully, with electronic sign and fuel pricing software solutions from Skyline Products, these scenarios are easily avoided. PriceAdvantage fuel pricing software makes it easy to price your electronic price signs in line with your pumps and POS systems. Whether you’re using VeriFone, Radiant, or Gilbarco POS systems, it’s easy to make sure they stay in synch with your fuel price signs and pumps. And that’s the way to make the most of your fuel pricing strategy.
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