Maverik’s list of fuel pricing software requirements were much like those of other fuel retailers: it had to be easy-to-use; quickly allow the addition of new stores and competitors; integrate with existing point-of-sale software; and provide robust analytics and reporting.

Carter Shaw, Maverik’s Petroleum Pricing Manager, spearheaded the software selection process. After reviewing the available software options, he found a unique differentiator with PriceAdvantage. “The PriceAdvantage team expressed a genuine desire to be a partner with our fuel marketing efforts. I cannot emphasize the importance of our business relationship enough – we feel deeply valued as a customer and the PriceAdvantage team shows genuine concern on how the product performs for our company.”

Rather than rely solely upon stores submitting competitor surveys just once per day, Carter can now import Engage3 and OPIS Radius reports throughout the day and reference all of the pricing data points to make more accurate pricing decisions. “I now have a lot more visibility into the competitive data and have more confidence in my pricing decisions,” shared Carter.

One of Maverik’s primary goals was to be able to quickly bring on news stores, build their strategies and establish competitors. Not only did they accomplish this, but they can now price all of their stores more quickly – allowing them to easily expand without adding additional staff to their pricing team.

“A huge benefit of using PriceAdvantage is my ability to price fuel from anywhere using my phone,” explained Carter. “Before, I had to be at my desktop to make price changes. Now, I can just simply pull out my phone and push new prices in just seconds.” This give Maverik the ability to respond to the volatile market at any time of day and on the weekends – protecting margins and gross profit.