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- 03 Feb
PriceAdvantage customers in the news: Royal Farms opens Delaware location on Wawa turf
According to Convenience Store News, longtime PriceAdvantage customer Royal Farms has opened a new location in Delaware, near the headquarters of Wawa. This is the first Royal Farms location in Delaware County, where Wawa is based. Royal Farms operates 160 Convenience Stores across the east coast.
Royal Farms Marketing Manager said “Every market we move into, we have had competition. And it’s not just from other convenience stores. It’s from grocery stores and fast-food restaurants.” Royal Farms President John Kemp attended the grand-opening event and presented donations to seven local charities.
Royal Farms has been using PriceAdvantage as their fuel price management system integrated with their Skyline Products electronic gas price signs for over seven years. Rob Rinehart, Director of Retail Petroleum had this to say:
“It is a penny up and penny down game. PriceAdvantage presents information to me in a simple and easy way so that I can review each store quickly to determine what price I want posted at the street in the next half an hour. We achieved a return on our investment in 12 months.”
Read more about their solution here.
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